Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

White Castle unveils burger-scented candle

white_castle.gi.top.jpg By Blake Ellis, staff reporter


NEW YORK (CNNMoney.com) -- What better way to celebrate National Hamburger Month than with the aroma of a greasy White Castle burger? With the fast food chain's new scented candle, burger lovers can now enjoy the smell of sliders and onions all day long.

The candle's "steam grilled on a bed of onions" scent was created by Nest Fragrances, and the limited-edition candle comes in a ceramic holder designed to mimic White Castle's hamburger packaging, the fast food chain said this week.

"When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger -- life just doesn't get better than that," Laura Slatkin, founder of Nest Fragrances, said in a prepared statement. "We have captured that exact essence in our White Castle candle!"

Before creating the burger-infused candle for White Castle, Slatkin developed special fragrances for celebrities including Elton John, Princess Diana and Vera Wang.

The fast-food chain is selling the candles for $10 online and at select White Castle restaurants during National Hamburger Month, which lasts from May 1 to May 31. The proceeds will go to Autism Speaks, an autism science and advocacy organization.

So far, it appears that the promotion has been a hit. While the candle went on sale Monday, White Castle's website already tells shoppers that the candle is sold out -- for now.  To top of page

Index Last Change % Change
Dow 17,751.39 121.12 0.69%
Nasdaq 5,111.73 22.53 0.44%
S&P 500 2,108.57 15.32 0.73%
Treasuries 2.28 0.03 1.29%
Data as of 2:47am ET
Company Price Change % Change
Bank of America Corp... 18.16 0.28 1.57%
Facebook Inc 96.99 1.70 1.78%
Ford Motor Co 15.21 0.53 3.61%
Pfizer Inc 35.76 0.41 1.16%
AT&T Inc 34.69 0.36 1.05%
Data as of Jul 29
Sponsors

Sections

Treasury Secretary Jack Lew warns lawmakers that they can't continue to ignore the need to raise the nation's borrowing limit forever. In fact, by his estimates, Congress should act on the matter by mid-fall. More

A study by research institute Data & Society claims Uber uses phantom cars to attract customers. More

Walter Palmer's dental business is effectively frozen after he admitted killing Zimbabwe's protected lion Cecil. More

You can't blame it on the economy anymore. More Millennials now have jobs, but are still living at home. More