Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

White Castle unveils burger-scented candle

white_castle.gi.top.jpg By Blake Ellis, staff reporter


NEW YORK (CNNMoney.com) -- What better way to celebrate National Hamburger Month than with the aroma of a greasy White Castle burger? With the fast food chain's new scented candle, burger lovers can now enjoy the smell of sliders and onions all day long.

The candle's "steam grilled on a bed of onions" scent was created by Nest Fragrances, and the limited-edition candle comes in a ceramic holder designed to mimic White Castle's hamburger packaging, the fast food chain said this week.

"When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger -- life just doesn't get better than that," Laura Slatkin, founder of Nest Fragrances, said in a prepared statement. "We have captured that exact essence in our White Castle candle!"

Before creating the burger-infused candle for White Castle, Slatkin developed special fragrances for celebrities including Elton John, Princess Diana and Vera Wang.

The fast-food chain is selling the candles for $10 online and at select White Castle restaurants during National Hamburger Month, which lasts from May 1 to May 31. The proceeds will go to Autism Speaks, an autism science and advocacy organization.

So far, it appears that the promotion has been a hit. While the candle went on sale Monday, White Castle's website already tells shoppers that the candle is sold out -- for now.  To top of page

Index Last Change % Change
Dow 24,651.74 143.08 0.58%
Nasdaq 6,936.58 80.06 1.17%
S&P 500 2,675.81 23.80 0.90%
Treasuries 2.36 0.01 0.38%
Data as of 12:38am ET
Company Price Change % Change
Bank of America Corp... 29.04 0.31 1.08%
General Electric Co 17.82 0.18 1.02%
Oracle Corp 48.30 -1.89 -3.77%
Micron Technology In... 42.40 0.16 0.38%
Microsoft Corp 86.85 2.16 2.55%
Data as of Dec 15
Sponsors

Sections

More than 5% of DACA recipients have started their own businesses since enrolling the program, according to a recent survey. More

Republicans said their plan would make taxes easy to prepare, and indeed the final bill gets points for some simplification. But the whole story, like the tax code, is more complex. More

Uber is being sued by Waymo, Alphabet's self-driving car unit that was formerly part of Google. Waymo alleges that Uber stole trade secrets about its self-driving technology. More

Homeowners would be able to deduct interest on the first $750,000 of a new mortgage under the final tax bill -- down from the current $1 million threshold. More