Amazon slashes price on supersize Kindle

By Annalyn Censky, staff reporter


NEW YORK (CNNMoney.com) -- In its latest move in the e-reader wars, Amazon slashed the price on the supersize version of its Kindle by more than $100 on Thursday.

Seattle-based Amazon (AMZN, Fortune 500) said it will sell the next generation of its Kindle DX -- the 9.7-inch large-screen version of its portable reader -- for $379, a deep discount from the original $489 price tag. It's releasing the new version July 7, with pre-sale orders starting online today.

Like its smaller Kindle cousin, the DX offers free 3G wireless. The new version displays graphics and text 50% more clearly than its predecessor, Amazon said. It also comes in a graphite color, instead of the original white.

The announcement comes soon after rivals Amazon and Barnes & Noble (BKS, Fortune 500) sharply cut prices on their flagship e-readers. Barnes & Noble cut its Nook e-reader price tag to $199 last week and introduced a low-cost, Wi-Fi-only version for $149. Hours later, Amazon reduced the price of its regular Kindle -- which has a 6-inch screen -- to $189, down from $259.

But some savvy shoppers scored one even cheaper.

Deal-a-day site Woot.com, which on Wednesday announced it will be acquired by Amazon, offered the regular-sized Kindle for $149.99 on Thursday. The site had just under 5,000 units available, and sold out of them in less than nine hours.  To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 32,627.97 -234.33 -0.71%
Nasdaq 13,215.24 99.07 0.76%
S&P 500 3,913.10 -2.36 -0.06%
Treasuries 1.73 0.00 0.12%
Data as of 6:29am ET
Company Price Change % Change
Ford Motor Co 8.29 0.05 0.61%
Advanced Micro Devic... 54.59 0.70 1.30%
Cisco Systems Inc 47.49 -2.44 -4.89%
General Electric Co 13.00 -0.16 -1.22%
Kraft Heinz Co 27.84 -2.20 -7.32%
Data as of 2:44pm ET
Sponsors

Sections

Bankrupt toy retailer tells bankruptcy court it is looking at possibly reviving the Toys 'R' Us and Babies 'R' Us brands. More

Land O'Lakes CEO Beth Ford charts her career path, from her first job to becoming the first openly gay CEO at a Fortune 500 company in an interview with CNN's Boss Files. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.