Amazon slashes price on supersize Kindle

By Annalyn Censky, staff reporter


NEW YORK (CNNMoney.com) -- In its latest move in the e-reader wars, Amazon slashed the price on the supersize version of its Kindle by more than $100 on Thursday.

Seattle-based Amazon (AMZN, Fortune 500) said it will sell the next generation of its Kindle DX -- the 9.7-inch large-screen version of its portable reader -- for $379, a deep discount from the original $489 price tag. It's releasing the new version July 7, with pre-sale orders starting online today.

Like its smaller Kindle cousin, the DX offers free 3G wireless. The new version displays graphics and text 50% more clearly than its predecessor, Amazon said. It also comes in a graphite color, instead of the original white.

The announcement comes soon after rivals Amazon and Barnes & Noble (BKS, Fortune 500) sharply cut prices on their flagship e-readers. Barnes & Noble cut its Nook e-reader price tag to $199 last week and introduced a low-cost, Wi-Fi-only version for $149. Hours later, Amazon reduced the price of its regular Kindle -- which has a 6-inch screen -- to $189, down from $259.

But some savvy shoppers scored one even cheaper.

Deal-a-day site Woot.com, which on Wednesday announced it will be acquired by Amazon, offered the regular-sized Kindle for $149.99 on Thursday. The site had just under 5,000 units available, and sold out of them in less than nine hours.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,804.71 -238.19 -1.40%
Nasdaq 4,422.09 -71.31 -1.59%
S&P 500 1,946.16 -26.13 -1.32%
Treasuries 2.41 0.01 0.46%
Data as of 9:25am ET
Company Price Change % Change
Applied Materials In... 20.96 -0.65 -3.01%
Regions Financial Co... 9.89 -0.15 -1.49%
American Internation... 52.96 -1.03 -1.91%
Medtronic Inc 62.47 0.52 0.84%
Huntington Bancshare... 9.60 -0.14 -1.49%
Data as of Oct 1

Sections

Angry Birds maker Rovio Entertainment cuts 16% of its workforce as the Finish company refocuses on its core businesses. More

In the last five years, pumpkin sales have risen 34% as people demand pumpkin in everything from beer to beef jerky. More

New York City launches a comprehensive site for all things related to its digital tech scene, Digital.NYC. More

The British payday lender Wonga has agreed to forgive £220 million ($355 million) in loans and interest as it works to tighten its lending standards. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.