Amazon sells more Kindle books than hardcovers

By Annalyn Censky, staff reporter


NEW YORK (CNNMoney.com) -- In the latest sign that readers are flocking to e-books, Amazon.com said Monday that it is now selling more Kindle books than hardcovers.

Over the past three months, for every 100 hardcover books Amazon.com has sold, it sold 143 Kindle books. That trend accelerated even more over the last month, when Kindle books outsold hardcovers by a 180-to-100 margin.

That number comes with an important caveat: Amazon didn't disclose how Kindle e-book sales compare to its entire bookstore sales. With most Kindle books priced at $9.99, those e-books are often less expensive than the same title in hardcover, especially for popular new releases. But less-expensive paperbacks make up the vast majority of Amazon's book sales.

On Christmas Day last year -- when e-book readers were a popular gift -- customers for the first time purchased more Kindle books than physical books, Amazon announced in late 2009.

Amazon (AMZN, Fortune 500) also on Monday touted a boom in sales of its Kindle device. The company slashed the cost of the Kindle from $259 to $189 last month, and "reached a tipping point" with that price tag, Amazon founder and CEO Jeff Bezos said. Amazon's Kindle device sales growth rate has tripled since the price cut, he said.

But Amazon has never disclosed how many Kindles it has actually sold, and again declined to do so on Monday.

Amazon is scheduled to report its second quarter sales and earnings on Thursday.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 18,285.74 0.34 0.00%
Nasdaq 5,090.79 19.05 0.38%
S&P 500 2,130.82 4.97 0.23%
Treasuries 2.18 -0.07 -2.93%
Data as of 4:27am ET
Company Price Change % Change
Bank of America Corp... 16.73 -0.01 -0.06%
AT&T Inc 35.07 0.45 1.30%
General Electric Co 27.72 0.08 0.29%
Apple Inc 131.39 1.33 1.02%
Yahoo! Inc 43.68 0.88 2.07%
Data as of May 21
Sponsors

Sections

Building the replacements for tens of millions defective airbags and finding owners of the recalled cars will be a difficult and time-consuming process. More

Chelsea Clinton took the stage during Internet Week New York to discuss a new report that looks at the state of women around the world. More

Google apologized for and fixed Google Maps issue where users were taken to the White House if they type in variations of the n-word. More

For $2,000 a month, Beacon will offer unlimited flights between New York and Boston -- and plans to add more cities soon. More

Rents increased 4% in April from last year while home values only rose 3% during the same time period. More