Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Amazon sells more Kindle books than hardcovers

By Annalyn Censky, staff reporter


NEW YORK (CNNMoney.com) -- In the latest sign that readers are flocking to e-books, Amazon.com said Monday that it is now selling more Kindle books than hardcovers.

Over the past three months, for every 100 hardcover books Amazon.com has sold, it sold 143 Kindle books. That trend accelerated even more over the last month, when Kindle books outsold hardcovers by a 180-to-100 margin.

That number comes with an important caveat: Amazon didn't disclose how Kindle e-book sales compare to its entire bookstore sales. With most Kindle books priced at $9.99, those e-books are often less expensive than the same title in hardcover, especially for popular new releases. But less-expensive paperbacks make up the vast majority of Amazon's book sales.

On Christmas Day last year -- when e-book readers were a popular gift -- customers for the first time purchased more Kindle books than physical books, Amazon announced in late 2009.

Amazon (AMZN, Fortune 500) also on Monday touted a boom in sales of its Kindle device. The company slashed the cost of the Kindle from $259 to $189 last month, and "reached a tipping point" with that price tag, Amazon founder and CEO Jeff Bezos said. Amazon's Kindle device sales growth rate has tripled since the price cut, he said.

But Amazon has never disclosed how many Kindles it has actually sold, and again declined to do so on Monday.

Amazon is scheduled to report its second quarter sales and earnings on Thursday.  To top of page

Search for Jobs

Index Last Change % Change
Dow 20,763.89 216.13 1.05%
Nasdaq 5,983.82 73.30 1.24%
S&P 500 2,374.15 25.46 1.08%
Treasuries 2.27 0.04 1.61%
Data as of 6:31am ET
Company Price Change % Change
Bank of America Corp... 23.63 0.92 4.05%
General Electric Co 29.55 0.00 0.00%
Chesapeake Energy Co... 5.38 -0.14 -2.54%
Ford Motor Co 11.43 0.09 0.79%
Freeport-McMoRan Inc... 12.23 0.00 0.00%
Data as of Apr 24
Sponsors

Sections

Wells Fargo's board of directors is under fire ahead of Tuesday's annual shareholder meeting amid criticism the board failed to do enough to prevent the fake account scandal. More

As President Donald Trump seeks to fulfill his campaign pledge to create millions more jobs, the high-growth health care industry would seem a promising place to turn. But Trump campaigned to repeal Obamacare and lower health care costs ? which could be a serious job killer. More

Samsung says the software update will give users more control over the color of the Galaxy S8 screen. More

The Canadian province of Ontario is set to give thousands of dollars to low-income residents to see if its improves their health and job prospects. More