Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Sounds like a Prius down the street

By Ben Rooney, staff reporter


NEW YORK (CNNMoney.com) -- Toyota said Tuesday it will begin selling a noise-making device for its popular Prius hybrids in Japan that is designed to alert pedestrians when the quiet, gasoline-electric vehicle is approaching.

The device, which emits a humming sound similar to an electric motor, will be available on the third-generation Prius in Japan beginning next week. The aim is to "alert but not annoy," according to a Toyota press release.

Toyota spokesman David Lee said the company plans to begin offering the device in other markets, including the United States, at some point in the future. But he could not say when.

The device is designed to meet new safety requirements in Japan for gasoline-electric and other hybrid vehicles that are much quieter than traditional gas powered cars.

The ¥12,600 ($149) device automatically kicks in when the Prius is running on its electric motor at speeds up to about 15 miles per hour. The sound is similar to the hum of an electric motor, but louder. It rises and falls in pitch relative to the vehicle's speed to help pedestrians locate the car.  To top of page

Find Your Next Car
Index Last Change % Change
Dow 15,973.84 313.66 2.00%
Nasdaq 4,337.51 70.67 1.66%
S&P 500 1,864.78 35.70 1.95%
Treasuries 1.75 0.10 6.33%
Data as of 8:01am ET
Company Price Change % Change
Bank of America Corp... 11.95 0.79 7.08%
General Electric Co 28.26 0.81 2.95%
Cisco Systems Inc 25.11 0.43 1.74%
Chesapeake Energy Co... 1.59 -0.19 -10.67%
Freeport-McMoRan Inc... 5.53 0.64 13.09%
Data as of Feb 12
Sponsors

Sections

Investors need someone they can bring home to mother instead of bad boys (or girls) that may make their heart beat faster. Boring beats bold in this market. Here are 10 dependable stocks we love. Southwest (ticker symbol: LUV) is one. More

Cheap oil and slow global growth may not be the only culprits of the global market turmoil. There's growing concern that central banks are spooking the markets too. More

Eastern Illinois University laid off 198 staff members this week, and the college president is blaming the state government. More