NEW YORK (CNNMoney.com) -- The average ticket price for professional football games increased 4.5 percent this year to $76.47, even as some teams struggled to fill every seat.
The increase comes largely at the expense of the fans of the New York Jets and New York Giants, who face ticket price increases of 38.1% and 26.0% respectively. Both teams play in a $1.6 billion new stadium in New Jersey.
But prices pushed higher despite 15 NFL teams either keeping rates steady or lowering prices, according to a survey conducted by Team Marketing Report, a group that tracks ticket prices.
In fact, only nine of the NFL's 32 teams have prices above the league average, with New England Patriots fans forced to fork over the most cash for a ticket: $117.84.
David Carter, executive director of USC's Sports Business Institute, said the tough economy is certainly playing a role in pricing decisions made by management, and that some teams soften the blow of a price increase by including price breaks on concessions or parking.
But fans that buy tickets as part of season ticket packages should consider themselves lucky. The increase in the average face value of tickets is dwarfed by resold tickets in the secondary market.
The average price of a resold ticket to an NFL game is up nearly $100 from last year, according to data from FanSnap, a website that acts as a search engine for tickets that are resold online.
Success on the field seems to be pushing those prices higher. Tickets for reigning Super Bowl champion New Orleans Saints games increased 264%, to an average of price of $404.
But the rising prices may become a problem for teams. That's because it could lead to unsold seats and more television blackouts, which tend to further alienate fans. If tickets don't sell out within 72 hours of game time, the games are not shown on television in the team's home market.
One team already hit by a blackout, the Tampa Bay Buccaneers, is offering discounts in order to increase attendance.
According to team spokesman Jonathan Grella, the sales problem is grounded in economic conditions.
Wells Fargo shares closed below $45 on Monday for the first time since early 2014, the latest sign that the fake account scandal is causing real financial damage. More
A new analysis estimates that under Trump's tax plan, roughly 20% of households with children and more than half of single parents would pay more in taxes than they do today. More
Elon Musk says SpaceX successfully tests Raptor engine it plans to use on Mars flights. More
In 1998, Ntsiki Biyela won a scholarship to study wine making. Now she's about to launch her own brand. More
Two years before the government pulled the plug on its funding, the for-profit school faced lawsuits over how it misled students about the quality of its programs and job placement rates. More