NEW YORK (CNNMoney.com) -- Apple's stock price crossed the $300 benchmark for the first time on Wednesday, driven by the success of the iPad and other products.
This has been a great year for Apple's stock, which has surged about 40% year-to-date. That's compared to the Nasdaq, which has gained about 1.2% so far this year.
"It's the runaway success of the iPad and the continuing success of the iPhone," said Andy Perkins, analyst for Societe Generale in London.
He said that Apple has not had to lower the price of the iPad, despite having produced a large volume of the devices since their debut earlier this year.
"The anticipation was as they shipped more the price would lower, but the margins have kept much higher than people had anticipated," said Perkins.
Apple, based in Cupertino, Calif., plans to announce results for its fiscal fourth quarter on Oct. 18.
The company is expected to announce a 91% gain in quarterly revenue of $18.8 billion and a 123% gain in earnings to $4.05 per share, according to a consensus of analyst opinion from Thomson One Analytics.
Nike is opening up shop on Amazon.com and the company plans "big shifts" over the coming year. More
Federal Reserve Chair Janet Yellen's term expires in February, and it's unclear whether President Trump will reappoint her for another term or choose someone else. More
In 1998, Ntsiki Biyela won a scholarship to study wine making. Now she's about to launch her own brand. More
Two-thirds of Americans are concerned about the Equifax breach -- but far fewer have taken steps to protect themselves. More