Ask.com ditches its search business

ask.top.jpgAsk.com's question-and-answer page is the site's main focus now. By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney.com) -- Ask.com, long relegated to also-ran status in the search-engine war, is cutting 130 engineering jobs and outsourcing its search technology.

The news, first reported by Bloomberg and later confirmed by the company, is a concession that the 14-year-old search engine can't catch up to leaders like Google and Microsoft's Bing. Like Yahoo, which outsourced its search technology to Microsoft, Ask.com will stop working on its search algorithm and instead hire a third-party company to provide that technology.

A spokeswoman for Ask.com, which digital conglomerate IAC (IAC) bought in 2005, said the company was laying off engineers based in Edison, N.J., and in China. She declined to comment on which companies it is approaching about a search partnership.

Ask.com plans to focus on developing its online question-and-answer service, in which actual humans field customers' queries. An "ask the community" program launched in July.

"We know that receiving answers to questions is why Ask.com users come to the site, and we are now serving them in everything we do," company president Doug Leeds said in a blog post on Tuesday.

According to data tracker ComScore, Ask.com had just 3.7% of the search market in September, while Google (GOOG, Fortune 500) commanded almost 65% share. Still, Ask is still the sixth-largest Web property in the world, according to Compete.com.

In July, Leeds told CNNMoney that 30% of the site's current traffic comes in the form of questions entered into Ask.com's search box. He thinks people first go to Google in an effort to find answers, but if that doesn't work they head to Ask.com.

It's a big bet -- many sites, including Google, have tried and failed to create a community-powered "answers" platform.

In his blog post Tuesday, Leeds acknowledged Ask's past misses: "Ask has taken a lot of flak through the years, fairly and unfairly, for not having a focused, cohesive strategy." To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 15,303.10 8.60 0.06%
Nasdaq 3,459.14 -0.28 -0.01%
S&P 500 1,649.60 -0.91 -0.06%
Treasuries 2.01 -0.01 -0.59%
Data as of 2:19pm ET
Company Price Change % Change
Bank of America Corp... 13.24 0.03 0.23%
General Electric Co 23.53 -0.13 -0.55%
Pfizer Inc 29.04 -0.07 -0.24%
Microsoft Corp 34.27 0.12 0.35%
Intel Corp 23.92 -0.13 -0.53%
Data as of May 24
Sponsors

Sections

The fuss over Apple's complex strategies to avoid taxes put the corporate tax code on display in all its convoluted glory this week. More

The 79 tornadoes that hit over three days in 10 states caused billions in losses, with most of damage concentrated in Moore, Oklahoma. More

Vermont, a patent-rich state, is cracking down on so-called "patent trolling," a growing problem for entrepreneurs nationwide. More

New residents are flocking to these 10 cities, which added the largest number of people between July 2011 and July 2012, according to Census Bureau. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.