NEW YORK (CNNMoney.com) -- Black Friday is coming a day early for Toys R Us this year, the toy seller said Thursday.
It's another signal that this year is shaping up to be a very aggressive holiday selling season. Toys R Us' announcement comes on the same day that Wal-Mart announced free online shipping on holiday deals.
Toys R Us stores will open at 10:00 p.m. nationwide on Thanksgiving Day. Recently stores have been opening their doors earlier, even on the Thanksgiving Day holiday. This is the earliest that Toys R Us has ever kicked off its Black Friday "doorbuster" deals.
"This opportunity is designed to accommodate the early shoppers and help alleviate crowds that build from that point forward," said Toys R Us spokeswoman Kathleen Waugh.
Doorbuster discounts are the deepest and most-coveted deals. Shoppers often wait on line for hours -- sometimes overnight -- for stores to open their doors on the day after Thanksgiving.
The deals are typically huge and also in limited supply.
According to Toys R Us' Black Friday circular, the retailer will offer 150 doorbuster deals from 10:00 p.m. Thanksgiving Day to 1:00 p.m. on Black Friday.
The discounts range from 75% to 50% off on dolls, electronic toys and remote-control toys.
Among the deals: LeapFrog My First Computer at 50% off for $19.99; Vtech Learning laptop at 50% off for $14.99; 505 off on Toy Story 3 figures, including the talking 14-inch U-Command Buzz Lightyear figure for $39.99; 50% off Zhu Zhu Pet hamsters starter sets; 50% off Liv Fashion dolls; 50% off on Barbie Fashion Fairytale toy set for $18.49.
JetBlue is offering to fly police to New York for the funeral of slain NYPD officers and is working to have the family of one of the officers flown in from overseas. More
Marriott's plan to block Wi-Fi hotspots in its hotels is being opposed by Google and Microsoft. More
According to data from Google Trends and GrubHub, Chinese food remains the most popular type of food order on Christmas. More