Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Toys R Us' new game: Black Thursday

By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Black Friday is coming a day early for Toys R Us this year, the toy seller said Thursday.

It's another signal that this year is shaping up to be a very aggressive holiday selling season. Toys R Us' announcement comes on the same day that Wal-Mart announced free online shipping on holiday deals.

Target trots out $3 appliances on Black Friday

Toys R Us stores will open at 10:00 p.m. nationwide on Thanksgiving Day. Recently stores have been opening their doors earlier, even on the Thanksgiving Day holiday. This is the earliest that Toys R Us has ever kicked off its Black Friday "doorbuster" deals.

"This opportunity is designed to accommodate the early shoppers and help alleviate crowds that build from that point forward," said Toys R Us spokeswoman Kathleen Waugh.

Doorbuster discounts are the deepest and most-coveted deals. Shoppers often wait on line for hours -- sometimes overnight -- for stores to open their doors on the day after Thanksgiving.

The deals are typically huge and also in limited supply.

According to Toys R Us' Black Friday circular, the retailer will offer 150 doorbuster deals from 10:00 p.m. Thanksgiving Day to 1:00 p.m. on Black Friday.

The discounts range from 75% to 50% off on dolls, electronic toys and remote-control toys.

Among the deals: LeapFrog My First Computer at 50% off for $19.99; Vtech Learning laptop at 50% off for $14.99; 505 off on Toy Story 3 figures, including the talking 14-inch U-Command Buzz Lightyear figure for $39.99; 50% off Zhu Zhu Pet hamsters starter sets; 50% off Liv Fashion dolls; 50% off on Barbie Fashion Fairytale toy set for $18.49.

Other featured electronic deals include getting a $50 gift card with the purchase of an 8GB for $229.99 or a 32 GB Apple iPod touch for $299.99 and an Android 2.1 tablet for $139.99. To top of page

Index Last Change % Change
Dow 17,891.16 117.52 0.66%
Nasdaq 4,817.59 42.23 0.88%
S&P 500 2,081.43 16.13 0.78%
Treasuries 1.86 0.05 2.53%
Data as of 5:52pm ET
Company Price Change % Change
Bank of America Corp... 14.77 0.21 1.44%
Ford Motor Co 13.62 0.06 0.44%
Apple Inc 93.64 -0.10 -0.11%
Freeport-McMoRan Inc... 13.55 -0.45 -3.21%
Frontier Communicati... 5.44 -0.12 -2.16%
Data as of 4:15pm ET
Sponsors

Sections

Shares of Amazon have been on fire lately. Investors are bullish after the company's latest earnings. Even Warren Buffett is a big fan of Amazon CEO Jeff Bezos -- even though Berkshire Hathaway does not own Amazon stock. More

It's getting worse for Puerto Rico. The island defaulted on $422 million in bonds related to its Government Development Bank on Monday. Congress is currently debating an aid package for the island. More

Tech leaders Apple, Alphabet and Microsoft all disappointed Wall Street with their latest earnings reports. And that's dragged the Nasdaq back near correction territory. Is this the beginning of another huge pullback or an overreaction? More

Visa says new software will allow consumers to check out with chip cards as fast as swiping a card with magnetic strip. More