Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Zynga expands social gaming empire with CityVille

cityville.top.jpgPlayers will get to be urban planners in Zynga's new CityVille game. By Julianne Pepitone, staff writer


SAN FRANCISCO (CNNMoney.com) -- Social gaming giant Zynga, the developer of FarmVille, is readying a fresh hit for its addicts: CityVille.

CityVille -- which Zynga calls its "most social game" so far -- is the company's first global launch, with versions coming out simultaneously in English, French, Italian, German and Spanish. A beta version will be available in the next few weeks, Zynga announced late Wednesday.

To play CityVille, gamers set up restaurants and businesses, export goods via trains and boats, build schools and clear land for city expansion. It's a scenario that will feel familiar to fans of SimCity, the "build your own metropolis" game that debuted in 1989 and launched a string of bestselling sequels.

CityVille's "more social" layer lies in cross-city communication: Players can interact with their friends' cities by franchising businesses, sending over goods and establishing trade relationships. CityVille's graphics are also sharper than those in Zynga's past games, including the first 3-D buildings and characters in a Zynga game.

Zynga has an audience of more than 225 million users playing its games each month through its Facebook, MySpace, iPad and iPhone applications. The company is one of Silicon Valley's hottest startups, drawing intense interest from investors.

Zynga creator Mark Pincus spoke briefly on Tuesday at the Web 2.0 Summit in San Francisco. In a vague talk that lasted less than 10 minutes, Pincus said he wants to "dog activate" the Web -- that is, make Zynga's canine logo as ubiquitous as the Facebook icon. If a Zynga logo pops up, users will know their friends are logged on and playing one of the company's games.

Pincus said he wants to roll out that feature within the year.

-- CNNMoney.com video producer Mason Cohn contributed to this report. To top of page

Index Last Change % Change
Dow 17,750.91 -140.25 -0.78%
Nasdaq 4,763.22 -54.37 -1.13%
S&P 500 2,063.37 -18.06 -0.87%
Treasuries 1.80 -0.06 -3.49%
Data as of 12:29am ET
Company Price Change % Change
Bank of America Corp... 14.36 -0.41 -2.78%
Pfizer Inc 33.70 0.90 2.74%
Freeport-McMoRan Inc... 12.01 -1.54 -11.37%
Apple Inc 95.18 1.54 1.64%
Frontier Communicati... 5.22 -0.22 -4.04%
Data as of May 3
Sponsors

Sections

Real estate mogul and Shark Tank star Barbara Corcoran suggests women wear bright colors and yank up their skirts -- for business. More

A panel of U.S. governors collectively said job skills are an increasing issue in their states, a reflection of the job skills gap in America and near-record number of jobs openings. More

Real estate mogul and Shark Tank star Barbara Corcoran suggests women wear bright colors and yank up their skirts -- for business. More

Visa says new software will allow consumers to check out with chip cards as fast as swiping a card with magnetic strip. More