Facebook closer to winning 'face' trademark

By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney.com) -- Facebook will be awarded a trademark for the word "face," pending some action from the social network, according to court documents filed Tuesday.

As first reported by TechCrunch, The U.S. Patent And Trademark Office has sent Facebook a Notice of Allowance, which means the government will award the social networking site the trademark under certain conditions.

The type of application Facebook filed requires the company to provide a sworn statement that it intends to use the trademark on products. The company will have to file that "Statement of Use," and then it will have to use the "in commerce" before it has actual legal claim to the word "face."

Patent lawyers had been skeptical that Facebook would be granted the trademark to such a generic word.

But once Facebook completes the paperwork and uses "face" in commerce, the USPTO will grant the trademark for: "Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter."

In August, Aaron Greenspan received an extension of time to file an opposition to Facebook's "Face" trademark attempt. Greenspan is the president and CEO of Think Computer, the developer of a mobile payments app called FaceCash. He would not comment on whether he did file an opposition to the "face" trademark."

Greenspan, a former Harvard classmate of Facebook chief executive Mark Zuckerberg, claimed he had a hand in developing the social networking giant. The case was settled last year.

Facebook has also waged wars against sites using the word "book." In August, Facebook sued start-up site Teachbook.com -- which claims it is merely a teacher's community. The social networking giant also forced the travel site PlaceBook to change its name to TripTrace this past summer.

A representative for Facebook could not immediately be reached for comment. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,122.01 15.31 0.09%
Nasdaq 4,569.62 -1.02 -0.02%
S&P 500 2,000.12 0.10 0.00%
Treasuries 2.36 -0.03 -1.25%
Data as of 5:30pm ET
Company Price Change % Change
Bank of America Corp... 16.20 -0.13 -0.80%
Apple Inc 102.13 1.24 1.23%
Facebook Inc 74.63 -1.33 -1.75%
Yahoo! Inc 38.18 0.39 1.03%
Pfizer Inc 29.49 0.28 0.96%
Data as of 4:02pm ET

Sections

As Elon Musk cancels the latest launch of a SpaceX rocket, he's also got some "horrible nightmares" to contend with. More

Former Fed chief Ben Bernanke believes the 2008 financial crisis was the worst in global history, topping even the Great Depression. More

Tech fans are already excited about the launch of Apple's iPhone 6 next month. There's now a report suggesting that the iWatch could be coming too. Wall Street is pleased. More

Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Mary Fallon, from Durham, Maine, is a mother of three children, two dogs, 25 chickens and a flock of 22 sheep. Here are journal entries from a day in her life. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.