NEW YORK (CNNMoney) -- Time Warner Cable and Sinclair Broadcasting Group have agreed to extend talks to resolve a dispute that could have blacked out 33 local TV stations in as many as 8.5 million homes across the country.
Sinclair said the deadline for the talks over retransmission fees was extended to midnight on Jan. 14. The deadline was midnight Friday.
Among the major markets possibly affected were San Antonio, Pittsburgh and Tampa, Fla.
The dispute is part of what has become a dubious annual New Year's tradition --a cable or satellite provider and a broadcaster playing a game of chicken over so-called retransmission fees, with the threat of cutting off service to customers in the balance. Retransmission fees are the amount that cable providers pay networks for the right to air their content.
In this round, Sinclair (SBGI), which owns local ABC, CBS, CW, Fox, My Network and NBC affiliates in 35 markets, claims it wants to raise its retransmission fees by 10 cents per user.
The cable company disputes Sinclair's figures, saying the number of customers affected is closer to 4 million.
"With such a small increase we suspect that most of our loyal viewers would prefer that Time Warner Cable, which recently announced a fee increase of $3 per month in at least one market, stop acting on its threat to 'Get Tough,'" said Barry Faber, Sinclair's general counsel, in a prepared statement.
Faber said other cable providers have accepted similar offers from Sinclair. But Time Warner Cable argued that its offer to Sinclair is "as favorable as deals Time Warner Cable has negotiated with other station owners."
The cable company worked out deals with the national networks themselves to continue to air programming if the local stations were pulled. That meant local news and programming would not have aired, but network shows like "Glee" and "Desperate Housewives" would have.
"We want our customers to remember that we're fighting hard to contain the rising costs of broadcast programming," said Rob Marcus, president of Time Warner Cable, in a statement.
The battles between cable or satellite providers and networks have intensified in the past several years, as broadcast networks have increasingly demanded retransmission fees on par with what cable stations charge. The networks argue that more people watch their content than cable channels, but cable providers have typically countered that broadcast networks' content is available for free over the air.
Many of the disputes have resulted in blackouts or high-stakes games of chicken in which one party threatens to prevent a customer base from watching a much-watched program. This year, TV customers have missed out on the Academy Awards, the World Series and NFL football due to retransmission battles.
UPS and FedEx employ teams of meteorologists whose nightmare is a "big snow or ice storm at one of our hubs" during the peak holiday shipping season. More
Unilever sued Hampton Creek over its egg-free mayonnaise spread Just Mayo. But the company behind Best Foods and Hellman's mayonnaise has now dropped the lawsuit. More
Retired union workers could see their pensions cut under a controversial new law, but many say they're not sure how they'll make ends meet if big cuts go through. More