Zynga snaps up social browser Flock

Laurie Segall, staff reporter


NEW YORK (CNNMoney) -- Social gaming giant Zynga has acquired Flock, an early pioneer in creating a social Web browser.

"With over a quarter of a billion users, Zynga has captured the imagination of the world," Flock CEO Shawn Hardin wrote in a blog post announcing the deal. "We're thrilled to be going to a platform that shares our passion for combining great user experience and technology."

Financial terms of the deal were not disclosed.

Launched in 2005, Flock raised around $30 million in funding, but it struggled to gain visibility. It has a cult user base of 10 million, but was upstaged earlier this year by the splashy launch of rival RockMelt, which shares essentially the same vision for a social browser.

Flock integrates services like YouTube, Digg, Facebook, and Twitter into the browser, along with baked-in tools for editing blogs and uploading photos.

The real catalyst for the deal may be Flock's talent, not its product. As the startup scene continues to explode, companies are hungry for skilled engineers, designers and entrepreneurs. Google and Facebook reguarly buy fledgling companies because they want the employees behind them.

Flock is based in Menlo Park, Calif., not far from Zynga's San Francisco headquarters.

"Our team will help Zynga in achieving their goal of building the most fun, social games available to anyone, anytime -- on any platform," Hardin wrote.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,987.51 -61.49 -0.36%
Nasdaq 4,567.60 -24.21 -0.53%
S&P 500 1,985.54 -11.91 -0.60%
Treasuries 2.61 0.08 3.28%
Data as of 10:44pm ET
Company Price Change % Change
Bank of America Corp... 16.79 0.22 1.33%
Yahoo! Inc 42.88 1.62 3.93%
Apple Inc 101.66 0.23 0.23%
eBay Inc 52.19 1.51 2.98%
Microsoft Corp 46.70 -0.30 -0.65%
Data as of Sep 12

Sections

Uber isn't going head-to-head with FexEx, but it is claiming a piece of the delivery market. More

It's game time for the Fed this week, and investors are trying to read its playbook on interest rate hikes. More

Atlanta has the country's highest level of income inequality, but civic entrepreneurs can close the gap. Here's how. More

An extended time off from work can give you renewed energy for the job you have or give you time to figure out what you really want to do. Here are 8 lessons learned. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.