'Barbie, we may be plastic but our love is real'

ken_barbie.top.jpgThe celebrity toy-couple that shocked the world with their split after 43 years together could be reuniting this year, but only if 'Sweet Talkin' Ken' succeeds in wooing Barbie back. By Parija Kavilanz, senior writer


NEW YORK (CNNMoney) -- Ken is on a mission this year. He wants Barbie back.

He's sporting a new Justin Bieber-like look, and a new name: Sweet Talkin Ken.

And he's not holding back in his quest to woo Barbie back -- by Valentine's Day.

Here's the scoop.

Don't be surprised if you see billboards in New York and Los Angeles with Ken professing his renewed love for his ladydoll, declaring "Barbie, you are the only doll for me."

Even better, " Barbie, we may be plastic but our love is real."

Ken and Barbie fans may also have picked up on the famous exes flirting on Facebook, or noted that Ken checked in on Foursquare at the famous Magnolia Bakery in New York to get special cupcakes for his favorite girl.

Ken's thinks he's the ultimate boyfriend but Barbie fans will have to wait a few more weeks to find out if he succeeds in his quest.

Breakup that rocked the world: Ken and Barbie shocked their fans -- and the world -- when the doll world's "golden couple" went splitsville in 2004.

The couples' romance began 50 years ago when they met on the set of their first television commercial together in 1961.

When they unexpectedly split, their PR reps said both Ken and Barbie needed to spend "some quality time apart."

Even celebrity dolls' relationships can crack under the constant glare of the media.

More skeptical observers called it a very clever publicity stunt aimed at reviving sagging sales of Mattel's (MAT, Fortune 500) most iconic brand.

Barbie was slowly but surely getting knocked off the toy shelf by her funky hip-hop nemesis at the time -- Bratz dolls.

So Mattel needed to spice up Barbie's game. What better way to do that than through a carefully crafted split up with Ken?

It brought Barbie a lot of attention.

Mattel repositioned Barbie as a single, independent woman and used the split with Ken to extend the Barbie brand to clothes, perfume and other merchandise that would also appeal to older consumers.

Did the gimmick pay off?

Barbie sales in the United States have improved over the last few years. Now maybe if she decides to take back her "arm candy," Ken could help Barbie become this year's queen of dolls. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 18,081.81 57.64 0.32%
Nasdaq 4,786.71 21.29 0.45%
S&P 500 2,087.05 4.88 0.23%
Treasuries 2.29 0.03 1.51%
Data as of Dec 24
Company Price Change % Change
Bank of America Corp... 18.04 0.12 0.64%
Gilead Sciences Inc 92.34 2.89 3.23%
General Electric Co 25.71 -0.17 -0.66%
Cisco Systems Inc 28.57 0.32 1.13%
Apple Inc 112.22 -0.32 -0.28%
Data as of Dec 24

Sections

JetBlue is offering to fly police to New York for the funeral of slain NYPD officers and is working to have the family of one of the officers flown in from overseas. More

Many Americans are buying more gifts -- and more expensive gifts -- for Christmas. That's squeezing some in the middle class. More

According to data from Google Trends and GrubHub, Chinese food remains the most popular type of food order on Christmas. More

If you're looking to sell your holiday gift cards for cold hard cash... there's an app for that. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.