Murdoch's iPad newspaper The Daily to launch Feb. 2

murdoch_ipad_new.gi.top.jpgRubert Murdoch will unveil his company's highly anticipated iPad newspaper next week. By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- News Corp.'s iPad-exclusive newspaper, The Daily, will launch next week at an event in New York City.

The company sent an invitation to reporters Thursday morning. The launch will take place midmorning on Feb. 2 at New York's iconic Guggenheim museum. News Corp. CEO Rupert Murdoch will be at the event, along with Apple (AAPL, Fortune 500) Internet services executive Eddy Cue.

The Daily will be the guinea pig for Apple's new subscription option for purchasing iPad content. Until now, Apple has only let publishers sell individual issues, paralleling the company's model for selling apps.

The Daily plans to sell its subscriptions for 99 cents per week, News Corp. executive James Murdoch said at a media conference this week, according to Reuters.

News Corp. (NWS, Fortune 500) has been at the forefront of charging consumers for online journalism, including running a paywall around some content on the Wall Street Journal's site.

The Daily has been in the works for several months, but its launch date was delayed. AllThingsD said earlier this month that there were some technical issues with Apple's new subscription service, which will debut alongside with The Daily.

The subscription service will be "a new 'push' subscription feature from Apple, where iTunes automatically bills customers on a weekly or monthly basis, and a new edition shows up on customers' iPads every morning," AllThingsD reported.

Beyond the technical challenges, many questions are swirling around The Daily. Pundits and bloggers alike have wondered if the world is ready for an iPad-exclusive newspaper -- and if it even wants one.

Others wonder if iPad buyers are the type to buy subscriptions to newspapers. Still, that demographic is growing larger: Apple reported sales of 7.3 million iPads in the holiday season, for a total of 14.8 million iPads sold for the year. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,804.71 -238.19 -1.40%
Nasdaq 4,422.09 -71.31 -1.59%
S&P 500 1,946.16 -26.13 -1.32%
Treasuries 2.40 -0.10 -4.19%
Data as of 2:27am ET
Company Price Change % Change
Bank of America Corp... 16.82 -0.23 -1.35%
Ford Motor Co 14.59 -0.20 -1.34%
Facebook Inc 76.55 -2.49 -3.15%
Apple Inc 99.18 -1.57 -1.56%
Cisco Systems Inc 25.03 -0.18 -0.72%
Data as of Oct 1

Sections

In the last five years, pumpkin sales have risen 34% as people demand pumpkin in everything from beer to beef jerky. More

Facebook's chief product officer issued an apology to Sister Roma and the drag community on Wednesday for its flawed 'real name' policy. More

New York City launches a comprehensive site for all things related to its digital tech scene, Digital.NYC. More

For these seniors, the best retirement is not to retire. From a 102-year-old Wal-Mart worker to an activist park ranger, these workers have stayed on the job well into their golden years. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.