AOL acquires Huffington Post for $315 million

arianna_huffington.gi.top.jpgArianna Huffington compared the AOL merger to "stepping off a fast-moving train and onto a supersonic jet." By CNN Wire staff


NEW YORK (CNNMoney) -- AOL, the online media company that has recently snatched several smaller content firms, has agreed to purchase news blog service The Huffington Post for $315 million, the two companies announced Monday.

The companies said Arianna Huffington, The Huffington Post's co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content.

Huffington Post is known for its political coverage, with a left-of-center bent, as well as blogging about sports, entertainment and local news in selective markets.

An executive on an AOL-Huffington Post call with reporters said that Huffington sales are expected to reach $50 million in 2011. Huffington says her company is profitable.

Arianna Huffington told CNN's Christine Romans in an e-mail message that her blog has 26 million unique visitors a month, a Web traffic measurement used by marketers. She said AOL has a total of 110 million unique visitors a month in the United States and 250 million unique visitors worldwide.

Huffington said that among her goals for the deal is "to do so much more in the living space especially for women, (and) to do more and more original reporting telling the stories of our time and putting flesh and blood on the economic data."

In an online posting, Huffington compared the impending merger to "stepping off a fast-moving train and onto a supersonic jet."

The boards of directors of each company and shareholders of The Huffington Post have approved the transaction, but the proposed transaction is subject to customary closing conditions, including receipt of government approvals, the two companies said.

The transaction is expected to close in the late first- or early second-quarter of this year, according to the statement.

This is AOL's (AOL) latest acquisition in its effort to gain a stronger foothold in the online media world it once dominated. Among the company's acquisitions last year were the blog network TechCrunch, the online video distributor 5Min Media and social media company Thing Labs.

AOL is paying for most of the Huffington Post purchase in cash, eating up more than 40% of the $802 million AOL had on hand at the end of last year. For the first nine months of 2010, AOL turned a profit of $6.5 million on sales of $1.8 billion.

-- CNNMoney staff writer Aaron Smith contributed to this report. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 15,318.23 138.38 0.91%
Nasdaq 3,482.18 30.05 0.87%
S&P 500 1,651.81 12.77 0.78%
Treasuries 2.18 0.01 0.51%
Data as of 10:39pm ET
Company Price Change % Change
Pfizer Inc 29.40 0.24 0.82%
Dell Inc 13.48 0.07 0.52%
Sprint Nextel Corp 7.32 0.10 1.39%
General Electric Co 24.33 0.56 2.36%
Bank of America Corp... 13.27 0.06 0.45%
Data as of 4:00pm ET
Sponsors

Sections

Google says it wants to disclose when the government sends data requests like those in the newly discovered Prism program. More

Bipartisan Senate reform bill would likely reduce deficits by $175 billion over first 10 years and by roughly $700 billion in the second decade, nonpartisan Congressional Budget Office says. More

Google says it wants to disclose when the government sends data requests like those in the newly discovered Prism program. More

Thinking about starting a business? These 10 states saw more startup activity than anywhere else nationwide, according to the Kauffman Index of Entrepreneurial Activity. More

Total costs for health care services, including everything from doctor visits and prescription drugs to surgeries, are expected to rise 6.5% in 2014, when the Affordable Care Act fully kicks in, according to a report released Tuesday. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2013 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2013 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2013. All rights reserved. Most stock quote data provided by BATS.