NEW YORK (CNNMoney) -- Ford made it very clear to Italian sports car maker Ferrari, that the name "F150" means a truck -- not a racecar. Faced with a lawsuit over the matter, Ferrari backed down.
Ferrari had named its new Formula 1 racecar the F150, in celebration of the 150th anniversary of Italy's unification. But the name tag already has a strong following on one of the best-selling vehicles in America -- the Ford F-150 pickup truck.
The Italian automaker announced it was changing the way it referred to its racecar. ... It will now be called the F150th Italia.
However, Ferrari still doesn't understand what upset Ford so much.
"Ferrari believes its own contender in the upcoming F1 Championship cannot be confused with any other types of commercially available vehicle whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," Ferrari said in a statement. "Therefore it is very difficult to understand Ford's viewpoint on the matter."
In response, Ford says it never thought anyone would confuse its big, brawny truck with a single-seat, open-wheel race car.
"We're not concerned that the two vehicles would be confused," Ford spokeswoman Anne Marie Gattari said. "The motive behind this action was about the brand being diluted."
In other words, the name "F150" to most people means a truck. Ford wanted to make sure it stayed that way.
Regardless, Ferrari will change how it refers to the car. But Ferrari said that this isn't really a name change -- F150th Italia was really the name of the car all along. But from now on, Ferrari will always use the full name -- not the shortened F150 -- so they can keep out of Ford's way.
Leggy models and lingerie aren't generally associated with 3-D printing technology. But that's changing as the gap between technology and fashion narrows. More
Treasury's sale of a final block of shares leaves taxpayers in a $11 billion hole on 2009 bailout of GM. More
They may have dorm rooms to sleep in during the school year, but many college students are technically homeless -- with no place to call home when classes aren't in session. More