NEW YORK (CNNMoney) -- Ford made it very clear to Italian sports car maker Ferrari, that the name "F150" means a truck -- not a racecar. Faced with a lawsuit over the matter, Ferrari backed down.
Ferrari had named its new Formula 1 racecar the F150, in celebration of the 150th anniversary of Italy's unification. But the name tag already has a strong following on one of the best-selling vehicles in America -- the Ford F-150 pickup truck.
The Italian automaker announced it was changing the way it referred to its racecar. ... It will now be called the F150th Italia.
However, Ferrari still doesn't understand what upset Ford so much.
"Ferrari believes its own contender in the upcoming F1 Championship cannot be confused with any other types of commercially available vehicle whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," Ferrari said in a statement. "Therefore it is very difficult to understand Ford's viewpoint on the matter."
In response, Ford says it never thought anyone would confuse its big, brawny truck with a single-seat, open-wheel race car.
"We're not concerned that the two vehicles would be confused," Ford spokeswoman Anne Marie Gattari said. "The motive behind this action was about the brand being diluted."
In other words, the name "F150" to most people means a truck. Ford wanted to make sure it stayed that way.
Regardless, Ferrari will change how it refers to the car. But Ferrari said that this isn't really a name change -- F150th Italia was really the name of the car all along. But from now on, Ferrari will always use the full name -- not the shortened F150 -- so they can keep out of Ford's way.
New York Magazine reporter Jessica Pressler, who has been caught up in controversy this past week, will not be moving on to a new job at Bloomberg News. More
Unilever sued Hampton Creek over its egg-free mayonnaise spread Just Mayo. But the company behind Best Foods and Hellman's mayonnaise has now dropped the lawsuit. More
The income of the top 1% jumped significantly in 2012, far outpacing inflation. Not only did this group make a larger share of the country's income, their share of total taxes also jumped from 35% to 38%. More