Starbucks to come in single K-Cup version

By Aaron Smith, staff writer


NEW YORK (CNNMoney) -- Starbucks said Thursday it has signed a deal for the sale of single-cup versions of its coffee and tea products to be sold for Green Mountain Coffee Roasters' K-Cup system.

Shares for Vermont-based Green Mountain (GMCR) surged 27% on news of the deal. The stock for Seattle-based Starbucks (SBUX, Fortune 500) rose 8%.

Green Mountain produces the Keurig, or K-Cup, single-cup brewing system that typically uses its own branded products. But this new deal would allow Green Mountain to also produce K-Cup versions of Starbucks coffees and Tazo teas.

The companies said Keurig-system coffeemakers were the top five sellers in the United States during last year's holiday shopping season.

"This relationship is yet another example of GMCR's strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system," said Green Mountain Chief Executive Lawrence J. Blanford. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 18,024.06 183.54 1.03%
Nasdaq 5,005.39 63.97 1.29%
S&P 500 2,108.29 22.78 1.09%
Treasuries 2.12 0.07 3.47%
Data as of 7:06pm ET
Company Price Change % Change
Bank of America Corp... 16.11 0.18 1.13%
Apple Inc 128.95 3.80 3.04%
Alcoa Inc 14.15 0.73 5.44%
Microsoft Corp 48.66 0.02 0.03%
Chesapeake Energy Co... 16.54 0.77 4.88%
Data as of May 1
Sponsors

Sections

A new accelerator, ICONYC Labs, is finding hot new Israeli startups to participate in its six-month program. More

A new accelerator, ICONYC Labs, is finding hot new Israeli startups to participate in its six-month program. More

Most victims of workplace violence are women. Immigrants and Latinos are most likely to suffer fatal accidents at work. More