Cheezburger: I Can Has Internet Memes

lolcats.ju.top.jpg By Laurie Segall, staff reporter


NEW YORK (CNNMoney) -- Fresh off a $30 million funding round, Internet publisher Cheezburger Network -- known for FAIL blog and LOLcats -- is expanding its New York presence by acquiring Know Your Meme.

Neither party would disclose financial details of the deal, which is rumored to be in the low seven figures.

The Web publisher known for inventing memes will now own a site dedicated to documenting them.

"There was a vacuum in our publishing portfolio," Cheezburger founder Ben Huh says. He believes Cheezburger's readers will benefit from the addition of a site that explains viral content and evolution of stories on the Internet.

So what exactly is an Internet meme?

Were you singing Rebecca Black's "Friday" on repeat, or asking the towel-clad "Old Spice Guy" questions on Twitter or Facebook? Remember the Double Rainbow dude?

If the answer is yes, you're familiar with a "meme" -- a catchphrase (think of Charlie Sheen's #tigerblood) or a concept that becomes a byproduct of the Internet, spreading through e-mails, blogs and social networking sites.

"We try to provide a coherent timeline on how these phenomena evolve and develop through conversation," says Know Your Meme editor Brad Kim.

Know Your Meme began as an extension of video blogging site Rocketboom.

Huh plans to expand the site's team of four employees, and to devote additional resources to building a data-based tracking system that will monitor trends from the moment they go viral.

"As Internet culture becomes greater and greater, we'll know much more about how culture is created because we'll have documented it," Huh says.

The acquisition is also a part of Seattle-based Cheezburger's expansion strategy.

"We're planning on grow our presence in New York," Huh says, citing "a significant number of people in New York that love Internet culture." To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,981.64 268.98 1.52%
Nasdaq 4,931.01 39.79 0.81%
S&P 500 2,082.26 21.24 1.03%
Treasuries 1.95 0.01 0.26%
Data as of 10:16am ET
Company Price Change % Change
Bank of America Corp... 15.52 0.21 1.37%
Intel Corp 31.83 -0.17 -0.53%
Apple Inc 125.51 2.26 1.83%
Altera Corp 41.76 -2.63 -5.92%
JPMorgan Chase and C... 61.29 1.74 2.92%
Data as of 10:02am ET
Sponsors

Sections