Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Amazon offers cheaper Kindle -- with ads

amazon_kindle.top.jpg By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- Would you buy a Kindle with on-screen ads in order to knock $25 off the price? Amazon hopes so.

The company announced its new "Kindle with Special Offers" on Monday, which will begin shipping May 3. Pre-ordering is available immediately.

The ad-festooned Kindle will sell for $114, which is $25 less than its ad-free counterpart, Amazon's $139 Kindle Wi-Fi. The Kindle 3G is available for $189.

The Kindle's "special offers" and ads will appear on the e-reader's screensaver and at the bottom of its home screen. Amazon plans to mix together advertisements from launch sponsors including Buick, Olay and Visa with daily-deal style discount coupons.

Some of the discounts Amazon plans to offer in the initial weeks include a $20 Amazon gift card for $10 (a deal that was a monster hit when Amazon offered it earlier this year through LivingSocial), plus discounts on Amazon MP3 albums, Audible books and Kindle bestsellers.

Amazon (AMZN, Fortune 500) is also introducing an app called AdMash, which will let customers vote on potential future sponsored screensavers.

Amazon has never revealed sales figures for the Kindle. Price cuts late last year brought the most basic version down to $139, and Kindle apps are now available for a wide variety of devices -- including the iPhone, iPad as well as BlackBerry and Android phones.

But the Kindle seems to be doing well despite competition from e-readers including the Barnes & Noble (BKS, Fortune 500) Nook, the Sony (SNE) Reader and Kobo from Borders (BGP), as well as Apple's (AAPL, Fortune 500) multipurpose iPad.

Analysts expect the e-reader market to really catch fire when the price tag for the device drops below $100. Amazon implied that it's trying to get there.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon CEO Jeff Bezos said in a prepared statement.  To top of page

Index Last Change % Change
Dow 18,143.45 -195.79 -1.07%
Nasdaq 5,269.15 -49.39 -0.93%
S&P 500 2,151.13 -20.24 -0.93%
Treasuries 1.56 -0.01 -0.64%
Data as of 4:40am ET
Company Price Change % Change
Chesapeake Energy Co... 6.12 -0.63 -9.33%
Bank of America Corp... 15.16 -0.22 -1.43%
Procter & Gamble Co 88.23 -1.23 -1.37%
Wells Fargo & Co 44.37 -0.94 -2.07%
Qualcomm Inc 67.45 4.00 6.30%
Data as of Sep 29
Sponsors

Sections

Lawmakers grill Wells Fargo CEO John Stumpf about CNNMoney report on the bank retaliating against whistleblowers who flagged fake accounts. More

A 16-year-old Chipotle worker won $7.65 million from the company after she was sexually assaulted by her 26-year-old manager. More

Facebook is now available in 101 languages, including nine languages that are said to be in danger of going extinct. More

California workers who don't already have access to a retirement plan at work will soon be enrolled in a new state-run IRA savings plan. More