Amazon offers cheaper Kindle -- with ads

amazon_kindle.top.jpg By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- Would you buy a Kindle with on-screen ads in order to knock $25 off the price? Amazon hopes so.

The company announced its new "Kindle with Special Offers" on Monday, which will begin shipping May 3. Pre-ordering is available immediately.

The ad-festooned Kindle will sell for $114, which is $25 less than its ad-free counterpart, Amazon's $139 Kindle Wi-Fi. The Kindle 3G is available for $189.

The Kindle's "special offers" and ads will appear on the e-reader's screensaver and at the bottom of its home screen. Amazon plans to mix together advertisements from launch sponsors including Buick, Olay and Visa with daily-deal style discount coupons.

Some of the discounts Amazon plans to offer in the initial weeks include a $20 Amazon gift card for $10 (a deal that was a monster hit when Amazon offered it earlier this year through LivingSocial), plus discounts on Amazon MP3 albums, Audible books and Kindle bestsellers.

Amazon (AMZN, Fortune 500) is also introducing an app called AdMash, which will let customers vote on potential future sponsored screensavers.

Amazon has never revealed sales figures for the Kindle. Price cuts late last year brought the most basic version down to $139, and Kindle apps are now available for a wide variety of devices -- including the iPhone, iPad as well as BlackBerry and Android phones.

But the Kindle seems to be doing well despite competition from e-readers including the Barnes & Noble (BKS, Fortune 500) Nook, the Sony (SNE) Reader and Kobo from Borders (BGP), as well as Apple's (AAPL, Fortune 500) multipurpose iPad.

Analysts expect the e-reader market to really catch fire when the price tag for the device drops below $100. Amazon implied that it's trying to get there.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon CEO Jeff Bezos said in a prepared statement.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 16,408.54 -16.31 -0.10%
Nasdaq 4,095.52 9.29 0.23%
S&P 500 1,864.85 2.54 0.14%
Treasuries 2.72 0.08 3.19%
Data as of 7:45pm ET
Company Price Change % Change
Bank of America Corp... 16.15 0.00 0.00%
Facebook Inc 58.94 0.00 0.00%
General Electric Co 26.56 0.00 0.00%
Cisco Systems Inc 23.19 -0.02 -0.09%
Micron Technology In... 23.91 0.00 0.00%
Data as of Apr 17
Sponsors

Sections

Spencer has been a supporting member of the "Good Morning America" cast for the past three years. More

Obamacare sign ups hit 8 million, though final enrollment remains to be seen. More

Office for iPad move is a symbolic victory for Nadella's Microsoft, but the company is still weighed down by many of the same old issues. More

Schwinn, Trek and Cannondale are all iconic American bicycle brands. But none of them are made in the United States. More

As Detroit moves closer to reaching a bankruptcy deal, retired civilian workers are poised to be left worse off than firemen and police officers. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.