We like our PCs -- but love our Macs

@CNNMoneyTech September 20, 2011: 2:18 PM ET
An American Customer Satisfaction Index report released Tuesday shows consumers are the happiest that they've ever been with their computers.

NEW YORK (CNNMoney) -- Americans' satisfaction with their personal computers is at an all-time high, but buyers' happiness with Apple's Macs continues to top Windows PCs.

An American Customer Satisfaction Index report released Tuesday shows that consumers are the happiest that they've ever been with their computers. The 16-year old survey found that PCs scored a rating of 78 out of 100, matching the record score set last year.

Ironically, Hewlett-Packard (HPQ, Fortune 500) was the only Windows PC manufacturer to score a higher rating this year than in 2010. HP decided last month to get out of the PC business.

HP's score of 78 was up one point from the 77 it scored in 2010. Compaq, a low-end HP brand, had a satisfaction score of 75 in the 2011 survey, up from 74 last year.

Other Windows PC makers, including Dell (DELL, Fortune 500), Acer and some smaller manufacturers like Toshiba, Lenovo and Sony (SNE), all achieved the same ratings this year as they did in 2010: They all tied with a satisfaction rating of 77.

This year was the first since 2008 that PC satisfaction didn't rise. Last year, all PC makers' scores had risen about 4% from 2009.

But Apple's (AAPL, Fortune 500) satisfaction rating climber higher this year, blowing past its rivals with a score of 87, up from 86 in 2010. This year marks the eighth straight year in which Apple led the PC category.

"Apple's customer satisfaction dominance has been unassailable for the past eight years," said Claes Fornell, founder of the ACSI, an Ann Arbor, Mich.-based research group. "Apple's winning combination of innovation and product diversification has kept the company consistently at the leading edge."

ACSI noted that Apple's recent dominance in PC satisfaction is fed by the company's halo effect from its other devices. Apple dominates the portable music player market with its iPod lineup, it jump-started the smartphone market with the iPhone, and it reinvented the tablet market with the iPad.

Apple says that by creating great customer experiences around its popular devices, it can generate positive associations with its other products, including its Macintosh line.

Can Windows 8 save the PC from extinction?

The iPad may boost Mac sales, but it's having the opposite effect on Windows PC sales.

PC sales have tumbled in the United States. The unstable economy has contributed significantly to that, but the iPad has also chomped away at the PC. When HP decided to exit the PC business, CEO Leo Apotheker cited as a prime reason that "the tablet effect is real."

The good news for PC makers is that Microsoft (MSFT, Fortune 500) has gotten the message loud and clear. Windows 8, which is expected to debut sometime next year, will be optimized for tablets.

Still, Apple's PC market share is growing fast. In the United States, it commands just shy of 11% of the market, good enough for third place, according to Gartner. Sales at market leaders HP and Dell are sinking.

People may love their Windows computers, but PC makers are finding affection doesn't always translate into robust sales. To top of page

Most Popular
Europe debt crisis and jobs numbers to drive stocks
 
Farmers hit the jackpot in Kansas oil boom
 
Apple to DOJ: Bite me
 
Postal Service offers $15,000 buyouts to 45,000 mail handlers
 
Summer gas prices - as good as they'll get
 
Hot List
CEOs who served their country

FedEx's Fred Smith did 2 tours of duty in Vietnam as a Marine. Meet 10 Fortune 500 executives who served in the U.S. military.  More

Farmer power forces Big Oil bidding war 

Group of farmers in southern Kansas pool their land to more than double their money from an oil company for their mineral rights. Play

6 great Memorial Day car deals

Here are some hot tips if you're going out car-shopping this weekend. More

Build your own mail-order home

This 150-square-foot home can be shipped anywhere and then assembled like Ikea furniture. More

How we got our jobs after college

Many Class of 2012 grads find themselves without work. But those who landed jobs say internships are key. More

CNNMoney Sponsors
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.