Hunt for Hoffa?! See which companies had trouble coming up with the right message.
Then again, viral marketing can be screwed up in English too...
General Motors
Then again, viral marketing can be screwed up in English too...
As part of a cross promotion with the NBC TV show The Apprentice, GM launches a contest to promote its Chevy Tahoe SUV.

At Chevyapprentice.com, viewers are given video and music clips with which to create their own 30-second commercials.

Among the new Tahoe ads that soon proliferate across the Web are ones with taglines like "Yesterday's technology today" and "Global warming isn't a pretty SUV ad - it's a frightening reality."

GM

Spirit

Sony

Fiji

McDonald's

Wal-Mart

Wal-Mart

Microsoft

Trading-
Markets

Heart Attack Grill

Meat Art

Paris Hilton

Disney

Wal-Mart

Golden State

DDS Media

TextTrust

CIA

Jessica Simpson

Wal-Mart

McDonald's

Shai

Wal-Mart

AussieBum

Eisner

Tesco

Spin Master

Hasbro
The complete 101 See the video, test your Dumbest knowledge, and check out our 'Sex, drugs, and celebrities' gallery. (more)
Bosses behaving badly The mind-boggling mishaps in the executive - and hotel - suite. (more)
How not to love your customer Business 2.0's Owen Thomas and comedian Mo Rocca discuss some of the '101 Dumbest Moments in Business.' (more) video

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.