Title: Senior Vice President and Chief Advertising Strategist, Microsoft
The most surprisingly infectious idea for me personally is the work Microsoft is doing with our SeaDragon incubation: http://labs.live.com/Seadragon.aspx. It hasn't gone mainstream yet, but the promise of what this technology will do for the future of web navigation, ecommerce and advertising, and applications like Photosynth which are now in development is limitless. The hyperlink structure of the web is powerful, but the ability to create more immersive experiences with some of the SeaDragon technology has me almost giddy.
