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Most 'infectious' ideas

In preparation for the iMeme: The Thinkers of Tech conference, Fortune asked leading technology gurus the following question: What, for you, has been the most surprising infectious idea of the past year?

Eva Chen
Eva Chen
Title: Co-founder and CEO, Trend Micro (USA)
Instant two-way communication was the infectious idea ever since the Internet came alive, because it unveils the fundamental nature of the human being who wants to be connected, is afraid to be alone, and wants to be heard. So the most infectious ideas during the past decade have always had something to do with two-way communication - cell phone, email, instant messenger, SKYPE, blog, SMS, YouTube, MySpace and more.

But for the past year, unfortunately, it is Web threats that have taken over and taken advantage of these advances. Hey, the idea of making money by using other people's computers has spread, through the use of Web downloaders, rootkits, spambots, clickbots, and phishes, and that industry has grown from nothing to estimates of more than eight billion dollars in two years. You must admit, it is literally and figuratively a very infectious idea!

Richard Barton

Marc Benioff

Eva Chen

John Clippinger

Esther Dyson

Steve Fambro

Louise Guay

Bill Joy

Mark Lewis

Yusuf Mehdi

Harriet Pearson

Tomaso Poggio

Geordie Rose

Jonathan Schwartz

Sol Trujillo

Padmasree Warrior

Lee Thorn

Bruno Wu
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