Title: Founder, Chairman, and CEO salesforce.com
The rise of the enterprise mashup. When mashups first began to get some buzz, they seemed both useful and fun, like craigslist and Google maps. And they were all with consumer apps. But we started incorporating them into our apps, mashing up our platform with Google, Skype, Adobe, and many, many others. And we are not alone. The community has really embraced this idea, and it's amazing to me how quickly the enterprise has, too. There is a compression in the lag between consumer technology and the emergence of its business iteration, and that's encouraging to me.
