Whole Foods: The whole truth

How to get the biggest bang for your "green" buck when shopping at the pricey chain.

Whole Paycheck?
Whole Paycheck?
Whole Foods, the nation's popular and fast-growing chain of "healthy" supermarkets, makes you feel good about groceries the moment you enter.

Its mountains of lustrous produce, farmer's-market ambience and declared mission to provide you with the freshest natural and organic products make it seem as though you're doing a good deed for yourself and the environment.

But not everything at Whole Foods is all that wholesome. And buying there could cost you a lot more than at other supermarkets - which is why some dub the store "Whole Paycheck."

When you shop there, keep the following pointers in mind.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.