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17. Yang Mianmian
Yang Mianmian
President
Haier Group
Country: China
2007 rank: 25

The top operator at Haier, Yang, 67, presided over the appliance maker's $41 million sponsorship of the Beijing Olympic Games. Early accounts suggest the marketing move burnished Haier's standing as China's premier corporate brand, but how it enhanced worldwide revenue (more than $15 billion last year) remains to be seen.

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Last updated September 29 2008: 1:21 PM ET
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