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Digital River
Set up and grow
Digital River
digitalriver.com

Digital River, based in Eden Prairie, Minn., has worked with 40,000 online stores to build e-commerce functionality, starting with basic shopping cart features. Understanding that each business has different needs, Digital River can implement new features as its clients grow, such as multi-currency support for overseas expansion or integrating "try before you buy" options. Best selling point: Digital River does not hold sellers' money and will take the hit if a product needs to be returned.

"Digital River understands that small business owners need that cash immediately," explains David Heath, CEO of Matrix Games, a computer game company that has worked with Digital River for three years.

Digital River has no up-front cost and won't charge until the first sale. Then, its fee is based on performance, beginning at 2.9% plus a $1.00 transaction fee.

"Our cost analysis shows that it would be foolish for us to try alone what Digital River does," Heath says.

Last updated February 11 2008: 1:37 PM ET

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.