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Hershey
Marketing: La Dulcería Thalía, a treat filled with caramel cream ("cajeta," in ads)

Translation in Spanish: Hershey's targeted its ad campaign at the Mexican market, but in other Spanish-speaking countries such as Argentina and Uruguay, "cajeta" is vulgar slang for female genitalia.

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LAST UPDATE: Sep 30 2008 | 11:51 AM ET
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