CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
17 of 40
BACK NEXT
What I learned from Horace
John Bogle
Founder, Vanguard

"Whoever cultivates the Golden Mean avoids both the poverty of a hovel and the envy of a palace." I'm not sure when I first read that quotation from the Roman poet Horace, but I used it to introduce my chapter on balanced funds in "Bogle on Mutual Funds." These funds allocate investors' assets between stocks (usually about 65%) and bonds (the remaining 35%).

Today, sadly, balanced funds seem out of fashion, but the idea of the Golden Mean remains great investment advice. Asset allocation is the most important decision investors must make. It helps keep our counterproductive emotions out of the picture, assuring us of some profits when stocks rise and some protection when they fall. It also enables you to "stay the course" through thick and thin. Come to think of it, that's also a pretty good piece of advice.

NEXT: Don't get too good at the wrong stuff

Last updated July 22 2008: 11:27 AM ET
More Galleries
8 weird ways to save the Earth Geoengineering, or deliberately tinkering with the earth's climate, could help if global warming proves disastrous for mankind, but the ideas are untested and the risks unknown. More
Most (and least) affordable cities to buy a house Here are the 5 metro areas where the average American family can afford to purchase a median-priced home -- and the 5 where they can't. More
Heroes of the Economy: Where are they now? In March, CNNMoney profiled people making personal sacrifices to help others during the recession. Did their efforts pay off? CNNMoney checks in. More

Special Offer
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.