Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

35 of 40
BACK NEXT
Develop a healthy skepticism
Ed Zore
President and CEO, Northwestern Mutual

I started out as a stock trader in Northwestern Mutual's investment area. I was very young and eager to learn everything I could. I remember looking through a list of stocks in the company's portfolio and wondering why we didn't buy more of the highest-yielding stocks.

When I asked the portfolio manager, he informed me that when a stock offers a dividend that's high for its category, it can mean that the dividend is in jeopardy. That's when I learned that if a stock looks like it's offering you a free lunch, you should find a different restaurant.

NEXT: Ignore short-term market swings

Last updated July 22 2008: 11:27 AM ET
More Galleries
10 of the best beaches near airports Wait out your layover in the transit lounge? Or grab some sun, sand and surf? More
World's Top Employers for New Grads For an exclusive CNNMoney list, research firm Universum Global surveyed business students at colleges around the world to see where they most want to work. More
A White House press briefing as told by CNN's sketch artist The White House started banning cameras during some briefings, so CNN sent in sketch artist Bill Hennessy. More

Special Offer