Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

35 of 40
BACK NEXT
Develop a healthy skepticism
Ed Zore
President and CEO, Northwestern Mutual

I started out as a stock trader in Northwestern Mutual's investment area. I was very young and eager to learn everything I could. I remember looking through a list of stocks in the company's portfolio and wondering why we didn't buy more of the highest-yielding stocks.

When I asked the portfolio manager, he informed me that when a stock offers a dividend that's high for its category, it can mean that the dividend is in jeopardy. That's when I learned that if a stock looks like it's offering you a free lunch, you should find a different restaurant.

NEXT: Ignore short-term market swings

Last updated July 22 2008: 11:27 AM ET
More Galleries
6 ways to change the world for as little as $20 These platforms help make impact investing accessible to anyone with $20 to spare. More
5 great day trips from Sydney Standout escapes just a short journey from Australia's largest city. More
New cameras go weird, wearable - even old school Meet the new crop of digital cameras, an eclectic group each with a very particular set of skills. More

Special Offer