29 of 40
BACK NEXT
Stick with what you know
Richard Weiss
Managing director and senior portfolio manager, Wells Capital Management

I think the best advice I ever got was something I gave myself: It's not always greener on the other side. When I was a young analyst, in the late 70s, I followed some really good groups - technology, media and a lot of emerging companies, small cap mostly.

The way it worked back then, and probably works today, is that you would get calls on some little company with some special thing, and they always said that although it isn't making money now, it will. Most people I knew at the time invested their clients' money in good, solid, reputable companies, while they put their own in these obscure, unknown ones.

I had an epiphany: I am following good companies already, so why should I follow these "story" companies? With the companies you understand well, you know the good parts and the bad parts. In the "story" companies, you don't see the bad. Just because you own something and are familiar with it - and maybe even bored with it - doesn't mean you should ignore it because you get whispers in your ear about something new.

NEXT: You don't know more than the market knows

Last updated July 22 2008: 11:27 AM ET
More Galleries
6 great Memorial Day car deals Here are some hot tips if you're going out car-shopping this weekend. More
10 multi-million-dollar mega-yachts These folks definitely do not need a bigger boat. Peek inside some of the swankiest vessels on the high seas. More
Build your own eco-friendly house Home is wherever you want it to be. This 150-square-foot home can be shipped almost anywhere and then assembled like Ikea furniture in about four days. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.