Accounting Customer service Hiring & human resources Legal Management Raising money Sales & marketing Selling a business Startup Technology Small & Global How We Got Started Biz Books Innovators Owner Tested Tech Edge Best Bosses Next Little Thing Startup Showdown Current Issue Archive
3 of 7
BACKNEXT
Less sales, less staff
Less sales, less staff
Dan Hunter
Co-owner, Cobblestone Cottage and Gardens
Meadville, Pa.

Business at my flower shop was hand-over-fist when I first bought it in September 2007. My eight employees and I had a fantastic Christmas and Mother's Day. But then we had a slow summer as many workers in this town, a big auto parts manufacturing hub, were laid off because the car industry was lagging. Wallets constricted as people shaved off everything extra from their shopping lists - unfortunately, people see flowers as a luxury. Our orders for funerals, typically a great source of business, took a hit. Conditions continued to worsen this fall and we're now only getting 2-5 orders a day, compared to the 15-20 orders we used to get before the summer.

Because we're not pulling in money, I had to lay off all but three workers. At first, we relieved ourselves of the people who were clearly only there for a paycheck, but then we had to cut employees who had been staples at the business since before we purchased it. In fact, I just said goodbye to two of my employees this week. I won't be able to sleep tonight, but realistically, we just don't have enough work to justify their being here. I hope that they can rejoin us in better days.

NEXT: Employing families

LAST UPDATE: Jan 29 2009 | 2:34 PM ET
Sponsored by
More Galleries
Holiday gifts for the yoga nut These 7 small brands are helping fuel a booming yoga industry. More
Not ready for takeoff Why 7 flying car startups are still grounded. More
Next Little Thing 2010 Wireless electricity. Invisible speakers. A mind-reading headset. See what's coming in 2010. More
Sponsors

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.