2 of 6
BACKNEXT
Digg
Digg
What it is: Digg is a Web site that displays the Web's most popular content based on how many users share or "digg" an article or video.

Why Google should buy it: Unlike Yahoo and Aol, Google does not produce its own content, but it makes money by driving people to others' Web sites. That matches up perfectly with Digg's business model, including obvious synergies with Google News. It also plans to launch a feature in 2010 that shows what users are "digging" in real time.

Why Google shouldn't buy it: Digg isn't exactly the hottest Web property anymore. With Facebook and Twitter practically taking over the Internet, Digg lost heavy amounts of traffic in the past two months, tumbling 15% in November.

Will it happen? Probably. Two months of traffic declines don't mean the end has come, and live digs could help revitalize the brand.

NEXT: Jumptap
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Yahoo: 20 years of hits and flops The company that once was Google turns 20. We look back at the many, many brands it has cycled through. Remember Geocities? Broadcast.com? More
10 big dot-com flops Remember Pets.com? The Nasdaq is roaring back towards its all-time high. Here are some of the biggest dot-com busts from the last time the Nasdaq topped 5,000. More
The hottest gadgets at Mobile World Congress 2015 Take a look at the devices creating a stir at the world's biggest mobile tech show. More

Special Offer