The checkered flags will wave on Sunday, May 29 for this year's Indianapolis 500 race. Though it isn't the 100th running of the Indy, 2011 marks the 100th anniversary of the race's inception. According to spokespeople from IndyCar and Izod, which is this year's title sponsor, the 100th is bringing big bucks -- this year's race will see significantly more sponsorship money than in past years.

Because the Indianapolis Motor Speedway and the IndyCar Series are privately owned, corporate sponsorship dollars aren't public. But Fortune did some digging and arrived at reliable estimates that give a picture of IndyCar's business. There are sponsors that get in only at the team level, and sponsors that make deals with the Speedway directly, but our look here focuses mostly on deals with IndyCar.

The organization offers businesses the chance to get involved at one of four levels: title sponsor, major sponsor, major associate, and associate.


Last updated May 27 2011: 11:12 AM ET
Join the Conversation

These CEOs may not have made it to the major leagues as athletes, but they did exhibit sports prowess at the high school and collegiate level. Here, a roundup of the Fortune 500's most successful CEOs on the playing field. More

LeBron James now owns a part of the English football club Liverpool -- but that's only one piece of the story. The deal has larger implications for the future of sports marketing. More

Find Your Next Car

Get the latest car news:

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.