Ed Fenster & Lynn Jurich
Ed Fenster & Lynn Jurich
Ed Fenster (l) and Lynn Jurich
CEO and Co-Founder, President and Co-Founder, SunRun
Age: 35 and 32

Lynn Jurich and Ed Fenster make it easy to be green. The Stanford Business School classmates abandoned their finance jobs in 2007 to create the first model for residential solar, in which homeowners don't have to buy the panels -- they just pay a low rate for solar power. Since then, in the nine states where it is authorized, homeowners have loved them. SunRun absorbs the upfront purchasing and installation costs of the solar system -- upwards of $30,000 -- and charges customers a fixed monthly fee for electricity for less than the utility companies. But multiply that by its 14,000 customers, and the price tag for SunRun gets much bigger. That's why the two founders have been working with policymakers on a local and national scale to help make solar affordable.


EDITORIAL PACKAGE REPORTED BY KATIE BENNER, SCOTT CENDROWSKI, BETSY FELDMAN, MINA KIMES, ALEX KONRAD, BETH KOWITT, COLLEEN LEAHEY, MICHAL LEV-RAM, TARA MOORE, TORY NEWMYER, DANIEL ROBERTS, CHRISTOPHER TKACZYK, ANNE VANDERMEY @FortuneMagazine - Last updated November 30 2011: 10:19 AM ET
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