Yup. He's the Hollywood exec behind movies like Rain Man and Close Encounters of the Third Kind. But he's also pretty good at telling you how to capture the hearts and minds of your sales prospects -- and close the deal. Like movies, it involves telling a good story. At Border Grill in Santa Monica, bosses train waiters to tell each customer, "There is an adventure inside that taco," and then launch into the story of how the founders were inspired by a 4 a.m. visit to a tiny Yucatán seaside stand.
You can't control the economy, but you can control what you spend on your company.
|White House press secretary attacks media for accurately reporting inauguration crowds|
|Trump says he has "running war" with media, gets facts wrong, in CIA speech|
|Here's how much Obama's pension is worth|
|Bipartisan bill aims to reform H-1B visa system|
|Twitter fixes botched @POTUS account transfer|