Yup. He's the Hollywood exec behind movies like Rain Man and Close Encounters of the Third Kind. But he's also pretty good at telling you how to capture the hearts and minds of your sales prospects -- and close the deal. Like movies, it involves telling a good story. At Border Grill in Santa Monica, bosses train waiters to tell each customer, "There is an adventure inside that taco," and then launch into the story of how the founders were inspired by a 4 a.m. visit to a tiny Yucatán seaside stand.
You can't control the economy, but you can control what you spend on your company.
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