5 business books you can really use

Tired of reading the same old advice? Here are a few books that can actually help you run your business.

How Companies Win
How Companies Win
By Rick Kash and David Calhoun

Until recently, making things better, faster, and cheaper was the secret to growth. But with supply outstripping demand, companies have to identify the most profitable customers. This book will tell you how to slice up your market into the richest sub-niches -- called "profit pools." For example: One dog-food maker targets ads toward people who run and bike with their pooches. Apparently, those owners are more willing to buy pricier pet food.


Book titles are edited for space
By Verne Harnish, contributor - Last updated November 01 2011: 7:21 AM ET
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