Viacom's children's network has long been a cash cow, delivering about a third of the company's cash flow, according to Morningstar. But viewership among the 2- to 11-year-old set has been plummeting, down 29% from last year in the most recent report. Viacom blames old programming and is responding with some 650 new episodes over the next 12 to 18 months, the most new offerings ever for the network. Osterweis thinks Nick's ratings have "bottomed out" and will rebound with the fresh programming.
NEXT: 2. Content is still king
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