Facebook is king but Twitter makes waves

Time spent on Facebook, Twitter grows by leaps and bounds since last year. MySpace minutes tumble but still dominant in video streams.

EMAIL  |   PRINT  |   SHARE  |   RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
By David Goldman, CNNMoney.com staff writer


NEW YORK (CNNMoney.com) -- Users spend more time on Facebook than any other social network site. Much more. But other sites are growing quickly, and experts say no social network is safely on top of the market.

According to a report released Tuesday by Nielsen, Facebook users logged 13.9 billion minutes on the site in April. That compares to 5 billion minutes on MySpace, 300 million on Twitter, and 202.4 million minutes on LinkedIn.

Time spent on Facebook soared 699% since April 2008, compared to a 31% drop in time spent on MySpace, which is owned by media mogul Rupert Murchoch's NewsCorp (NWS, Fortune 500). LinkedIn's minutes grew 69%.

Changing of the guard: MySpace was once the dominant social network. In April 2008, 73% of the total time spent on social networks was spent on MySpace, according to Nielsen.

The scene has rapidly changed in the past year. Social network users spent just 23% of their time on MySpace in April 2009, compared to nearly 66% for Facebook.

"MySpace is not firing on all cylinders like Facebook," said Ray Valdes, social networking expert at Gartner. "Their effort to improve the site seems to be fragmented. They need to get on track or they will continue to slide."

Still, most users spend their time on Facebook on MySpace. The third largest social networking company is Google's Blogger, which with just 3% of the total time is way behind. Users spent 1.4% of their time on Twitter and 1% on LinkedIn.

April marked the fourth consecutive month in which Facebook held the most unique visitors and total minutes of any social network.

"Facebook continues to improve their user experience on their site, adding capabilities," said Valdes. "They're executing well, and it's showing up in their numbers."

A fickle audience: But the fastest-growing social network, by far, is Twitter, according to the report. Time spent on the micro-blogging Web site soared a whopping 3712% since April of last year. That soundly beat Tagged, which saw its minutes grow 998%. Facebook's year-over-year growth was third on the list.

Jon Gibs, vice president of Nielsen Online, said Twitter's 140-character-per-blog limit could change the landscape for social networking. But he warned that users are fickle, and it is too soon to call Facebook and Twitter's strong growth as a long-term trend.

"The one thing that is clear about social networking is that regardless of how fast a site is growing or how big it is, it can quickly fall out of favor with consumers," Gibs said in a statement. "Neither Facebook nor Twitter are immune."

MySpace remains the leader in online video streams, with 120.8 million in April, compared to 41.5 million on Facebook. Users spent 384 million minutes viewing videos on MySpace, or 38.8 minutes per viewer, according to the report. That trumped Facebook's 113.5 million minutes, or 11.2 minutes per viewer. To top of page

They're hiring!These Fortune 100 employers have at least 350 openings each. What are they looking for in a new hire? More
If the Fortune 500 were a country...It would be the world's second-biggest economy. See how big companies' sales stack up against GDP over the past decade. More
Sponsored By:
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.