Toyota's truck could make a big mark

Full-sized Tundra is having some early success in the market, but domestic contenders won't be easy to push aside.

Safety dance
2007 Toyota Tundra CrewMax
Safety dance
The Tundra earned a 4-star rating from the National Highway Traffic Safety Administration for front crash protection. That's not bad.

But it is a five-star scale. And the Tundra's two biggest competitors - the big trucks from GM and Ford - got all five.

That may not seem like such a big deal. And Toyota did get the top rating from the Insurance Institute for Highway Safety in its front crash test, which is arguably even tougher than NHTSA's. (The Ford F-150 also has a "Good" rating from IIHS for front impact safety. The new Chevrolet Silverado/GMC Sierra has not yet been tested by IIHS.)

Still, Ford and GM have leaped on that one-star shortfall in ads touting the relatively safety of their trucks compared to Toyota's. Meanwhile, Toyota touts the higher level of standard safety equipment in the Tundra, which is the main reason Tundra base models cost more than competitors'.

It's not clear how big a difference in real-world safety a single-star difference actually means, so whether it should impact your buying decision is equally unclear.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.