10 new gurus you should know

You've heard of Peter Drucker, Jim Collins, and C.K. Prahalad. Here we introduce the next generation of management experts who are changing the way business gets done.

1 of 10
BJ Fogg
BJ Fogg
"Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be." -BJ Fogg
Founder and director, Persuasive Technology Lab, Stanford Univ., Palo Alto
Big Idea: Mobile technology will be the most powerful way to influence consumers in the next 15 years.
Clients: Procter & Gamble, Nike, AARP

When Fogg began studying how technology could influence behavior back in 1992, he faced some resistance to his ideas. But today he's one of the most sought-after thinkers in Silicon Valley.

In his lab at Stanford, Fogg, 45, researches how Web site or cell-phone design can impact consumers. While he's applying his findings to companies like eBay (where he's working to improve customer service) and Nike (where he has helped simplify its sports technology line), he's sharing insights with Stanford undergrads. In one of his courses on Facebook, students are asked to create applications that persuade other users on the popular Web site.
NEXT: Patrick Lencioni
Last updated November 13 2008: 7:28 AM ET
Secrets of their success What separates the legendary CEO from the chronically dissatisfied cubicle dweller? It's not innate talent, argues Tipping Point author Malcolm Gladwell in his new book. More
When a star CEO leavesHere's a look at what happened when 10 famous business leaders left their empires. More
The genius behind Steve Could operations whiz Tim Cook run Apple someday? More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.