6 of 6
The Dream House
The Dream House
Barbie's 50th anniversary has been a chance to "put Barbie back on the cultural map of coolness," says Dickson. And with high-profile competition from the Bratz dolls and others hot on her heels -- according to Needham analyst McGowan, Barbie's market share has fallen from 80% in 2000 to less than 50% today -- that's crucial.

Drawing on his experience in posts at Bloomingdale's and Estée Lauder, Dickson has approached Barbie as a high-fashion label. For her birthday in the spring, Dickson hosted a runway show at New York Fashion Week and hired interior designer Jonathan Adler to create a life-size Malibu Dream House (shown), where Dickson threw Barbie a birthday bash with A-list celebrities.

The campaign has already had an effect: Barbie's domestic gross sales increased by 18% compared to last year, which analysts say could signal a turnaround for the brand. So much for a midlife crisis.

Last updated August 03 2009: 4:30 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.