3 of 9
"Gorilla" - 1970
Company: American Tourister
Ad agency: DDB

Most businesses still aren't willing to have their product quality probed on TV, but this spot for American Tourister created by DDB put the company's luggage to the test in a humorous way. Rather than focusing on the practical uses of a suitcase, the ad urged consumers to buy protection against "clumsy bellboys, brutal cab drivers," and "savage baggage masters."

The 30-second spot consisted entirely of a gorilla in a cage, banging an American Tourister suitcase against the wall, ceiling, and bars -- all while a calm, pleasant voiceover assured viewers that the product could withstand the beating.

The ad, hailed as wildly funny and creative, was featured in a collection at New York's Museum of Modern Art.

NEXT: "1984" - 1984
Last updated August 04 2009: 11:51 AM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.