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After years of bulking up, Kraft Foods will spend most of the coming year splitting itself in two. Management's plan is to create a global snacks business, home to such brands as Oreo cookies, Trident gum and Cadbury chocolates, with revenue of $32 billion. It will also create a North American grocery company, including such brands as Jell-O desserts, Oscar Mayer processed meats and Kraft macaroni and cheese, with revenue of $16 billion. The company surmises that its cash cow business, groceries, and its growth business, snacks, will be worth much more independent from one another. |
Industry: Food Consumer Products
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Rank # of Fortune 500 Companies | |
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California | 53 |
Texas | 52 |
New York | 50 |
Company | Rank |
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73 | |
NetApp | 474 |
NuStar Energy | 377 |