Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Apple raising its game with Quattro buy

By David Goldman, CNNMoney.com


NEW YORK (CNNMoney.com) -- Apple said on Tuesday that it has agreed to buy Quattro Wireless, a mobile advertising and publishing company.

The move puts Apple (AAPL, Fortune 500), which makes the popular iPhone, in head-to-head competition with Google (GOOG, Fortune 500), which just unveiled its new Nexus One phone Tuesday.

Quattro runs advertising networks for smartphone applications and for the mobile Web. Its advertiser roster includes Procter & Gamble (PG, Fortune 500), Coca-Cola (KO, Fortune 500), Netflix (NFLX) and Disney (DIS, Fortune 500). Quattro also designs mobile Web pages. Google purchased a rival mobile ad firm, AdMob, in November.

Terms of the Apple-Quattro deal were not disclosed. An Apple spokesman said the company is "looking forward to developing exciting new opportunities for Quattro Wireless customers," but had no further comment.

Analysts say that selling mobile ads will give Apple another revenue source from the iPhone apps that it offers through its App Store. On Tuesday, Apple said it had logged its 3 billionth download from the App Store.

"Apple is seeing other companies like Google successfully selling ads for their apps, and Quattro can help them do that too," said Tole Hart, analyst at Gartner.

Though Hart said Quattro doesn't have as wide an audience as Google's AdMob, Quattro offers better mobile Web design, which Apple can benefit from as well.  To top of page

Index Last Change % Change
Dow 21,394.76 -2.53 -0.01%
Nasdaq 6,265.25 28.56 0.46%
S&P 500 2,438.30 3.80 0.16%
Treasuries 2.14 -0.01 -0.42%
Data as of 8:23am ET
Company Price Change % Change
Advanced Micro Devic... 14.17 -0.21 -1.46%
Bank of America Corp... 22.82 -0.11 -0.48%
Micron Technology In... 31.73 -0.16 -0.50%
Ford Motor Co 11.04 -0.09 -0.81%
Oracle Corp 50.95 0.65 1.29%
Data as of Jun 23
Sponsors

Sections

A federal judge says Ivanka Trump must give a deposition in a lawsuit brought against her by an Italian shoemaker claiming her fashion label copied its designs. More

Orlando Lopez's parents brought him to the U.S. seeking the American Dream, but he didn't find true happiness until after he was deported to Mexico. More

The average guest at a wedding last year spent $888 per wedding, according to a study from the Knot. For those in the wedding party, the price of being a stand-up friend was over $1,000. More