Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Apple raising its game with Quattro buy

By David Goldman, CNNMoney.com


NEW YORK (CNNMoney.com) -- Apple said on Tuesday that it has agreed to buy Quattro Wireless, a mobile advertising and publishing company.

The move puts Apple (AAPL, Fortune 500), which makes the popular iPhone, in head-to-head competition with Google (GOOG, Fortune 500), which just unveiled its new Nexus One phone Tuesday.

Quattro runs advertising networks for smartphone applications and for the mobile Web. Its advertiser roster includes Procter & Gamble (PG, Fortune 500), Coca-Cola (KO, Fortune 500), Netflix (NFLX) and Disney (DIS, Fortune 500). Quattro also designs mobile Web pages. Google purchased a rival mobile ad firm, AdMob, in November.

Terms of the Apple-Quattro deal were not disclosed. An Apple spokesman said the company is "looking forward to developing exciting new opportunities for Quattro Wireless customers," but had no further comment.

Analysts say that selling mobile ads will give Apple another revenue source from the iPhone apps that it offers through its App Store. On Tuesday, Apple said it had logged its 3 billionth download from the App Store.

"Apple is seeing other companies like Google successfully selling ads for their apps, and Quattro can help them do that too," said Tole Hart, analyst at Gartner.

Though Hart said Quattro doesn't have as wide an audience as Google's AdMob, Quattro offers better mobile Web design, which Apple can benefit from as well.  To top of page

Search for Jobs

Index Last Change % Change
Dow 20,821.76 11.44 0.05%
Nasdaq 5,845.31 9.80 0.17%
S&P 500 2,367.34 3.53 0.15%
Treasuries 2.32 -0.07 -2.97%
Data as of 9:14pm ET
Company Price Change % Change
Bank of America Corp... 24.23 -0.35 -1.42%
Spectra Energy Corp 40.68 -0.32 -0.78%
Chesapeake Energy Co... 5.66 -0.09 -1.57%
Hewlett Packard Ente... 22.96 -1.70 -6.89%
Ford Motor Co 12.47 -0.09 -0.72%
Data as of Feb 24
Sponsors

Sections

Baltimore Orioles executive John Angelos said he would want President Trump to apologize for all the offensive comments he's made before he's invited to throw out the first pitch at Camden Yards. More

A draft of the House Republicans' bill to repeal Obamacare would replace its subsidies with less generous tax credits, increase the amount insurers could charge older Americans and effectively eliminate Medicaid for low-income adults. More

Data Refuge collects federal data about climate change in order to preserve the information and keep it publicly accessible. More