Apple raising its game with Quattro buy

By David Goldman, CNNMoney.com


NEW YORK (CNNMoney.com) -- Apple said on Tuesday that it has agreed to buy Quattro Wireless, a mobile advertising and publishing company.

The move puts Apple (AAPL, Fortune 500), which makes the popular iPhone, in head-to-head competition with Google (GOOG, Fortune 500), which just unveiled its new Nexus One phone Tuesday.

Quattro runs advertising networks for smartphone applications and for the mobile Web. Its advertiser roster includes Procter & Gamble (PG, Fortune 500), Coca-Cola (KO, Fortune 500), Netflix (NFLX) and Disney (DIS, Fortune 500). Quattro also designs mobile Web pages. Google purchased a rival mobile ad firm, AdMob, in November.

Terms of the Apple-Quattro deal were not disclosed. An Apple spokesman said the company is "looking forward to developing exciting new opportunities for Quattro Wireless customers," but had no further comment.

Analysts say that selling mobile ads will give Apple another revenue source from the iPhone apps that it offers through its App Store. On Tuesday, Apple said it had logged its 3 billionth download from the App Store.

"Apple is seeing other companies like Google successfully selling ads for their apps, and Quattro can help them do that too," said Tole Hart, analyst at Gartner.

Though Hart said Quattro doesn't have as wide an audience as Google's AdMob, Quattro offers better mobile Web design, which Apple can benefit from as well.  To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,804.80 26.65 0.15%
Nasdaq 4,765.38 16.98 0.36%
S&P 500 2,070.65 9.42 0.46%
Treasuries 2.18 -0.03 -1.27%
Data as of 5:28pm ET
Company Price Change % Change
Bank of America Corp... 17.62 0.09 0.51%
Apple Inc 111.78 -0.87 -0.77%
General Electric Co 25.62 0.48 1.91%
Intel Corp 36.37 -0.65 -1.76%
Microsoft Corp 47.66 0.14 0.29%
Data as of Dec 19

Sections

New York Magazine reporter Jessica Pressler, who has been caught up in controversy this past week, will not be moving on to a new job at Bloomberg News. More

Investors beware: These 5 global crises are likely to rattle the stock market and world economy. More

Forums in dark corners of the web sell the kinds of hacks that befell Sony. More

Unilever sued Hampton Creek over its egg-free mayonnaise spread Just Mayo. But the company behind Best Foods and Hellman's mayonnaise has now dropped the lawsuit. More

The income of the top 1% jumped significantly in 2012, far outpacing inflation. Not only did this group make a larger share of the country's income, their share of total taxes also jumped from 35% to 38%. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.