Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

GM to Tiger: No more free cars

By Hibah Yousuf, staff reporter


NEW YORK (CNNMoney.com) -- General Motors confirmed Wednesday that it put an end to an agreement with Tiger Woods that allowed the golfer to drive its vehicles for free.

GM and Woods ended the golfer's endorsement contract with Buick in 2008, but continued a deal that allowed Woods to keep several GM loaner cars, including the the Cadillac Escalade he was driving in the car crash that ultimately revealed the athlete's marital infidelity.

The arrangement ended Dec. 31. A GM spokesperson confirmed that the termination date had been previously scheduled.

Several of Woods' major sponsors, including AT&T (T, Fortune 500) and Accenture (ACN), ended their business relationships with Woods following the Nov. 27 crash and the exposure of his marriage troubles.

But other companies, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade continue to sponsor Woods, who has taken a break from his professional golfing career. Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials featuring the golfer for a while. To top of page

Index Last Change % Change
Dow 23,526.18 -64.65 -0.27%
Nasdaq 6,867.36 4.88 0.07%
S&P 500 2,597.08 -1.95 -0.08%
Treasuries 2.32 -0.04 -1.74%
Data as of 1:05am ET
Company Price Change % Change
General Electric Co 18.15 0.32 1.79%
Hewlett Packard Ente... 13.10 -1.02 -7.22%
Bank of America Corp... 26.66 -0.07 -0.26%
Ford Motor Co 12.07 -0.05 -0.41%
Micron Technology In... 49.14 -0.26 -0.53%
Data as of Nov 22
Sponsors

Sections