Mattel's coolest Hot Wheels ever: They fold

stealth_rides.top.jpgThe first-ever "flat" remote-control Hot Wheels cars will hit stores in August.By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- It's the size of a credit card and about as slim as a cell phone. But the coolest feature of Mattel's new Hot Wheels ride is its 3D action: Push a button and the "flat" car pops up into a remote-control vehicle.

Called "Stealth Rides," these toy cars are Mattel's first-ever folding Hot Wheels. It's the latest innovation for a brand that's been selling in toy stores for more than 40 years.

"This is definitely one the coolest new toys in 2010," said Jim Silver, a toy industry analyst and editor in chief of TimetoPlayMag.com.

Mattel (MAT, Fortune 500) has created five different models of Stealth Riders, including two cars, two tanks and a "Batmobile Tumbler" that the toymaker will debut next month during the Toy Fair in New York.

The annual industry event showcases some of the hottest new toys that will hit stores later in the year, in time for the Christmas shopping season.

All five Stealth Rides fold flat and slide out of a plastic case that functions as both a carrying case and a remote control. With the push of a button, the "flat" cars transform into three-dimensional, fully functioning remote-control vehicles.

"Containing a fully functioning vehicle in a pocket-sized case will allow kids to play anywhere, anytime," said Geoff Walker, senior vice president with Mattel Brands. "The vehicles [provide] a unique and cool level of play experience that was not previously possible."

The Hot Wheels Stealth Rides will hit stores in August, priced at about $25 per car.

"The remote control category [of toys] used to include big toys for $70 or more," said Silver. "So this is an affordable price point for a very cool product that's never been done before."

He also praised the cars' engineering. "These [cars] are easy to carry around and the charge time is fantastic," Silver said. "It's 30 minutes of play, and that's a long time for such a small remote-control toy." To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,279.74 13.75 0.08%
Nasdaq 4,579.79 -13.64 -0.30%
S&P 500 2,010.40 -0.96 -0.05%
Treasuries 2.59 -0.04 -1.60%
Data as of 3:57am ET
Company Price Change % Change
Yahoo! Inc 40.93 -1.16 -2.74%
Microsoft Corp 47.52 0.84 1.80%
Bank of America Corp... 16.95 -0.09 -0.53%
Oracle Corp 39.80 -1.75 -4.21%
Facebook Inc 77.91 0.91 1.18%
Data as of Sep 19

Sections

Law enforcement officials say Frank Tamayo was the middleman in a $5.6 million insider trading scheme that involved him eating pieces of paper to cover up the crime. More

Scotland's clear rejection of independence has eased fears that it could suffer the kind of decline seen in Quebec after it failed to break away from Canada. More

It's really good to be Larry Ellison. The Oracle founder is stepping down as CEO, so maybe he'll have more time to enjoy his glamorous life. More

As Occupy Wall Street goes on its debt-abolishing tear, thousands of people across the country are begging them to forgive their loans. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.