Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Microsoft 'Kinects' with big sales: 2.5M in a month

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Microsoft said it has sold more than 2.5 million Kinect devices for the Xbox 360 in its first month on sale.

Kinect was one of the hottest-selling items at Target (TGT, Fortune 500) on Black Friday, according to the retailer.

The $150 device allows Xbox users to play video games without a controller. Microsoft hoped it would help attract more casual gamers to its video game platform. Sony (SNE) also unveiled the Move for PlayStation for the holiday season, but like the Nintendo Wii, it requires a controller for game play.

Although it's not a true apples-to-apples comparison (so to speak), Microsoft can take pride in the fact that it sold more Kinects in its first month than Apple did with its ballyhooed tablet computer, the iPad.

Apple sold 1 million iPads in its first month of sale. Of course, the video game device's price is much lower -- the cheapest iPad costs $479 -- and the Kinect was available in more countries than the iPad at the time of its launch.

"We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand," said Don Mattrick, president of Microsoft's interactive entertainment business, in a statement.

Based on the sales so far, Microsoft (MSFT, Fortune 500) predicted that it would sell 5 million Kinects during the holiday season. To top of page

Search for Jobs

Index Last Change % Change
Dow 20,547.76 -30.95 -0.15%
Nasdaq 5,910.52 -6.26 -0.11%
S&P 500 2,348.69 -7.15 -0.30%
Treasuries 2.24 -0.00 -0.18%
Data as of 10:26am ET
Company Price Change % Change
Bank of America Corp... 22.71 -0.36 -1.56%
General Electric Co 29.55 -0.72 -2.38%
Mattel Inc 21.79 -3.42 -13.57%
Chesapeake Energy Co... 5.52 -0.04 -0.72%
Microsoft Corp 66.40 0.90 1.37%
Data as of Apr 21
Sponsors

Sections

United Airlines says its CEO, Oscar Munoz, isn't getting broader control of the company as previously planned. More

President Trump is keeping his word to 'do a big number' on the 2010 Dodd-Frank financial reform law by signing orders that seek to review regulators' authority to unwind a bank on the brink of failure and to label nonbank firms as risky institutions. More

Investing a small portion of your retirement savings in gold would add diversification to your portfolio, but it's probably not necessary. More