Microsoft 'Kinects' with big sales: 2.5M in a month

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Microsoft said it has sold more than 2.5 million Kinect devices for the Xbox 360 in its first month on sale.

Kinect was one of the hottest-selling items at Target (TGT, Fortune 500) on Black Friday, according to the retailer.

The $150 device allows Xbox users to play video games without a controller. Microsoft hoped it would help attract more casual gamers to its video game platform. Sony (SNE) also unveiled the Move for PlayStation for the holiday season, but like the Nintendo Wii, it requires a controller for game play.

Although it's not a true apples-to-apples comparison (so to speak), Microsoft can take pride in the fact that it sold more Kinects in its first month than Apple did with its ballyhooed tablet computer, the iPad.

Apple sold 1 million iPads in its first month of sale. Of course, the video game device's price is much lower -- the cheapest iPad costs $479 -- and the Kinect was available in more countries than the iPad at the time of its launch.

"We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand," said Don Mattrick, president of Microsoft's interactive entertainment business, in a statement.

Based on the sales so far, Microsoft (MSFT, Fortune 500) predicted that it would sell 5 million Kinects during the holiday season. To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 24,083.83 59.70 0.25%
Nasdaq 7,003.74 -3.61 -0.05%
S&P 500 2,639.40 4.84 0.18%
Treasuries 3.02 0.04 1.37%
Data as of 6:28pm ET
Company Price Change % Change
General Electric Co 14.05 -0.63 -4.29%
Advanced Micro Devic... 9.71 -0.38 -3.77%
Bank of America Corp... 30.14 -0.05 -0.17%
Micron Technology In... 47.60 0.49 1.04%
Facebook Inc 159.69 0.00 0.00%
Data as of 4:15pm ET
Sponsors

Sections

When Snapchat changed its app a few months ago, users ? including Kylie Jenner ? revolted. Snap is making changes again, and they have Wall Street nervous. More

US regulators are close to slapping Wells Fargo with a $1 billion fine for forcing customers into car insurance and charging mortgage borrowers unfair fees. More

Nissan's redesigned electric car isn't as exciting as some competitors but it's practical and affordable. More